2020 has been a year of adaption and change across all industries, including beauty and cosmetics. As consumers shop online more frequently, shun makeup for bare face beauty and regard the environmental impact of their actions, the industry has seen new trends. Businesses in the beauty and cosmetic industry can leverage trends to appeal to consumers, attract new custom and spread brand messaging.
Here at Fillcon, leading cosmetic sampling solutions provider, we work closely with beauty and cosmetics brands to not only fill products in our clean, advanced facilities, but also to expand their reach and gain commercial success.
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Online Shopping
Shopping online is becoming the norm, replacing the humble high street with infinite options and endless brands. Beauty and cosmetics brands not yet offering their products online are falling far behind the competition and miss out on huge consumer markets. Whether e-commerce is achieved through a brand’s own website or as part of a larger company, beauty and consumer brands in 2020 must sell online.
Beyond actual online sales, online presence is just as critical. Social media is significant in product sales, especially for the beauty and cosmetics industry, where one positive review from an influencer can have considerable knock on effects. Research from The 2019 Q3 Global Survey Summary has found 80% of millennials (26-40 year olds) were interested in products trending on social media, followed by 73% of generation Z (5-25 year olds). Ergo, if a beauty and cosmetics brand wants results, they need to leverage social media.
Eco-Friendly Packaging
Consumers are more environmentally conscious than ever, and therefore expect products to be delivered in recyclable packaging. In light of e-commerce boom, product packaging for beauty and cosmetics ideally is recyclable, as well the delivery packaging it arrives to the consumer in. For eco-friendly product packaging ideas, check out our eco-packaging blog.
Delivery packaging previously consisted of non-recyclable materials and bubble-wrap, presenting an environmental conundrum. Now, there are many recyclable or reusable options out there. For example, bubble wrap can be replaced with recycled paper, non-recyclable plastic coated boxes can be replaced with recyclable cardboard, or even product bags can be replaced with reusable tote bags. Consumers will delight in their beauty and cosmetic products’ safe delivery in environmentally considered materials.
Aluminium Packaging
Aluminium has had a resurgence in popularity over the past year, favoured for its recycling credentials and luxurious feel. Aluminium tubes were used in the 20th century for many cosmetics products however fell out of favour for plastic. Now aluminium is back in the limelight and reeling in consumers.
Beauty and cosmetic brands looking to highlight their luxury products or sustainable ethos should consider the many commercial and environmental benefits of using aluminium packaging.
‘Zoom’ Makeup
Due to covid-19 and associated ‘stay at home’ orders, many have found themselves relaxing their use of makeup and embracing natural looks. As people look at themselves day in, day out while conducting work meetings and social events online, some have even experienced ‘zoom face’, an over awareness of how one looks, especially on camera.
Beauty and cosmetic brands can celebrate the embracing of natural looks, even if it does mean less makeup, as this can lead to bolstered interest in skin care or light, subtle makeup. Those that include modern and relevant information and trends in their marketing will see returns.
Product Samples
As consumers increasingly choose to buy products online, including clothes, now is the ideal time to get involved in sample marketing. The beauty and cosmetic industry already lends itself well to samples, as consumers have strong brand loyalty and a try-before-you-buy mentality, so sampling products can have huge benefit to this sector.
To action this, beauty and cosmetic brands should consider possible partnerships or avenues in which they can get their products out. Popular product sample placements include magazines, in-store offers and packaging for online sales. Simply ensure a sachet of product is included with every online purchase delivery and the product will be taken to consumers across the globe.
See more: Sample Packaging Ideas and How to Get Started
Get Started with Fillcon
If you are a beauty and cosmetics brand looking for cosmetic sampling solutions, or filling services for your products, Fillcon can help. With a wide range of filling capabilities across a variety of product packaging types, Fillcon have the advanced facilities and experience to expertly fill any product.
Get in touch today!
