Blog
How to Measure the ROI of Your Cosmetic and Beauty Samples
Sachet sampling is a cost-effective method of marketing your cosmetic and beauty products – and we can help you prove it. At Fillcon, we’re first in the way of everything about cosmetic samples. As one of the most [...]
How Social Media Can Help You Promote Your Cosmetic Samples
Getting the word out about your cosmetics used to be an expensive, time consuming, and risky practice. It was hard to tell if consumers were really engaging with what you offered, and target audiences were generally limited. However, [...]
How to Choose the Distribution Channel for Your Cosmetic Samples
The right distribution channel can make a massive impact on the success of your cosmetic samples. With limited resources, you need to choose your distribution channel carefully so you can reach your target audience. Evaluating which option is [...]
The Difference Between a Sachet and a Pouch
Choosing between sachet and pouch packaging is crucial in the beauty product world. It makes the product look appealing, affects how easy it is to use, and makes customers happy. This guide examines the differences between the two types [...]
Creating a Luxury User Experience with Your Cosmetic Samples
Samples are a valuable element of many marketing strategies within the beauty and cosmetics space. Product sampling fulfils a range of functions including providing brands with feedback on new and existing products, greater conversion rates and increased reviews. Not [...]
How to Promote Your Cosmetics Brand to Gen Z & Younger Audiences
Established audiences are a consistent way for cosmetics brands to ensure their income. However, appealing to new customers requires an understanding of their expectations regarding your products, as well as the ability to showcase your products to them. Of [...]
How to Choose the Right Packaging for Cosmetic Serum Samples
When introducing a customer to your product, you want them to have a positive experience. Trying something wild and innovative might seem like a good idea from a marketing standpoint, but a customer that finds it uncomfortable to use [...]
Personalisation and Branding Tips for Product Samples
Making your mark in the world of product packaging is easier than it sounds. Personalisation and branding are the way to this, giving you an added touch on your product’s appearance that helps you compete with the market – [...]
How to Safely Store Cosmetic Samples
Having a great cosmetic product is all well and good, but there’s not point if you’re not storing it correctly. Without safe storage, your cosmetics and samples will become unfit for use, so keeping their quality high means knowing [...]
The Ultimate Guide to Cosmetics Dispensers & Closures
Creating a quality experience for your cosmetics products starts by choosing the right packaging to suit the expectations and needs of your customers. However, with so many types of packaging and closures available, it can become muddied when trying [...]
Cosmetic Sample Distribution Strategies for the UK Market
Reaching more customers is important to ensuring a steady flow of business and the success of your products. Samples are a great way to do this in the cosmetics industry, offering a demonstration of your product without costing the [...]
How to Start a Perfume Subscription Business
In recent years, the perfume subscription business model has surged, captivating fragrance enthusiasts and casual consumers alike. This growing trend can be attributed to several factors. Firstly, perfume subscriptions provide a convenient and personalised way for individuals to explore [...]
Maximising Shelf Life: Packaging Solutions to Increase the Lifespan of Cosmetics
Customers like convenience. This means they want their products to provide value, work effectively, and last a long time. They’ll often take a while to fully use up products like perfumes and beauty creams, so making sure they have [...]
Quality Control for Cosmetics in the UK
Delivering a quality product to customers requires ensuring each step of your manufacturing process meets high standards, governed by aptly named “quality control” procedures. But what does quality control entail for cosmetics and cosmetic sampling? Get quality control for [...]
The Benefits of Using Recyclable Sachets for Cosmetic Sampling
Understanding the benefits of using recyclable sachets for your cosmetic sampling is crucial in ensuring you’re getting the most out of your samples. Not only do recyclable sachets have a positive effect on your environmental impact, but they also [...]
How to Choose the Right Packaging for Your Cosmetics
The cosmetics market is always growing and is proving itself as a profitable way to make money by selling products online. With more demand for cosmetics products comes more competition; in order to stay ahead of everyone else, you [...]
The Psychology of Cosmetic Sampling: How it Influences Consumer Behaviour
The psychology of cosmetics sampling is the process of understanding why and in what ways a consumer is influenced by getting a free sample. Proper understanding of sampling and its benefits can lead to an increase in perception and [...]
A Beginner’s Guide to Cosmetic Sampling Regulations in the UK
At Fillcon, we believe in providing the best service that we can for your cosmetic sampling solution needs. We manufacture high quality sachets for cosmetic sampling, fulfilling orders of 10,000 or more, and work with our trusted manufacturing partners [...]
The Beginners Guide for Selling Cosmetics Internationally
From skincare products to makeup, the whole cosmetics market has become more and more competitive over the past decade. Whether you’re planning on launching your cosmetics brand or planning on going international, there’s a few things you need to [...]
The Ultimate Guide to Perfume Samples
Perfume samples are small containers of fragrances, typically around 2ml in size, that allow users to try perfumes without the expensive price tag that comes with buying the whole bottle. Here at Fillcon we have designed a constructive article [...]
The Top 7 Benefits of Using a British Cosmetic Supplier
The essential nature of many health and beauty categories, such as bathroom toiletries and baby care helped to protect the sector during the pandemic and will continue to offer protection throughout the cost-of-living crisis as consumers will not be [...]
Cosmetic Trends of 2023/24
Trends are ever changing. From one year to the next, the products being sold across a variety of sectors change in accordance to trends. Not only do trends influence the products being produced by companies, they also impact fluctuations [...]
The Ultimate Guide to Soil Association Certificates
It’s easy to say you’re a planet-friendly business; putting it into practice can be much harder. With the beauty industry full of misinformation and false marketing claims, Soil Association COSMOS is rewriting what it means to be a sustainable [...]
How To Choose a Sachet Manufacturer
Across a wide range of industries, sachet filling has become immensely popular due to its affordability, customisation, eco-friendliness, and mobility. Businesses big and small leverage sachets for a whole host of reasons — from being an important marketing [...]
The Ultimate Guide to Eco-Friendly Packaging for Beauty Products
As the effects of global warming are becoming more apparent, businesses are experiencing pressure from their customers, employees and shareholders, all of whom want to see proactive measures to improve your business’ practices in your journey to become more [...]
What is Sustainable Beauty?
The beauty industry is notorious for its excessive production of single-use plastics, from mascara brushes to empty tubes, compacts and bottles. This waste builds up in landfills, and as the effects of the current climate crisis are becoming ever [...]
How to Start Your Own Haircare Line
So, you’ve decided it’s time for your beauty business to expand and you want to develop that range of haircare products you’ve been dreaming of. Or perhaps you’re a curious entrepreneur ready to begin a new venture, looking for [...]
What is Product Sampling? A Guide to Product Sampling and How it Can Be Used for Business Promotion
From perfume sachets to tubes of toothpaste, chances are you’ve experienced product sampling first-hand as both a consumer and a business. Traditional product sampling is a powerful marketing tool. It increases the exposure of your brand and boosts consumer [...]
Packaging Water – What Are the Best Resources to Package Water?
Packaging is one of the greatest extensions of your brand, and having the right packaging can make or break a product. There are a range of packaging materials that can be used to package water. All have their own [...]
Important Considerations for Packaging Liquid Products
When it comes to product packing, there’s more to think about than just making things look good! In order to be fit for purpose, the design of a product’s packaging has to consider a variety of factors. Areas for [...]
How to Package Cosmetics for Shipping
Cosmetic products can come in a whole range of formulations - powders, creams, gels, oils and foams to name a few - and as such, are notoriously difficult to package. Businesses thus can encounter several challenges when looking to [...]
Using Cosmetic Jars for Your Product
Choosing the right type of packaging for your cosmetic products can be a time-consuming task. We’re here to shine a spotlight on the potential of jars to transform your brand. Whether you choose plastic, aluminium, or glass, jars make [...]
Eco-Friendly Packaging Ideas & Tips for Liquids
In the modern consumer goods sphere, businesses are under rising pressure to make their practices and products more sustainable. One of the simplest shifts towards sustainability is modifying product packaging. As more businesses turn to eco-friendly packaging, more options [...]
What is Flexible Packaging?
When looking for product packaging, one of the key variables to consider is the flexibility or rigidity of your chosen solution. It goes without saying that flexible packing offers a host of benefits that are different to those found [...]
How to Choose a Contract Filling Company
As a business owner, you’re passionate about your product – and great products need great packaging. When it comes to choosing a contract filling company to help package your product, there are a whole host of things to consider. [...]
Understanding the Different Types of Cosmetic Packaging Solutions
From protecting your products to enticing consumers and eliciting strong emotions, cosmetic packaging has a variety of functions to fulfil. That’s why it’s important to understand the different solutions available, and which is best suited to your business. Balancing [...]
The Ultimate Guide to Tube Filling
Tubes make highly versatile packaging solutions for businesses in a wide range of sectors. From cosmetics to food items to medicines, there are almost no limits to their applications. Tube filling with state-of-the-art automated machinery ensures intricate precision and [...]
Everything You Need to Know About Spouted Pouches
Businesses are always looking for new and innovative ways to package their products. In addition to offering functionality, well considered packaging choices can play a substantial role in maximizing product sales and minimizing a brand’s environmental footprint. Here at [...]
Should You Use Sleeve Packaging?
For business owners, choosing the right packaging is an important decision that can be costly to get wrong! Successful packaging needs to balance look and feel with budget and practical shipping considerations too. With scores of options and variations [...]
Legal Requirements for Packaging in the UK
Where packing is concerned, meeting the relevant standards is essential. There’s no point spending hours developing a product, only to fail to properly contain it. You could face plenty of negative reviews from your customers, and some significant fines [...]
Tips for Choosing the Right Packaging for Small Businesses
With retail increasingly moving online, effective packaging is more important than ever. Not only does a positive ‘unboxing experience’ generate brand loyalty, but appropriate packaging also reduces the risk of costly damages. If you’re a cosmetic business, you need [...]
The Ultimate Guide to Packaging for Gels
Project packaging is often dictated by the product type and texture. It’s important the product is properly contained and protected but also accessible for the consumer. The perfect balance of looks, functionality, and protection can be hard to achieve, [...]
Best Alternatives to Plastic Bottle Packaging
Every minute, more than one million plastic bottles are sold. That’s a lot, and most of it isn’t being recycled. In fact, it’s estimated that over 12 million tonnes of plastic make their way into the marine environment every [...]
A Beginner’s Guide to Sustainable Packaging for Liquids
Packaging can create huge amounts of waste – in fact, plastic packaging accounts for almost 70% of plastic waste generated in the UK! Not only are unsustainable materials used to create packaging that deplete limited resources, but also consumers [...]
Everything You Need to Know About Sending Free Samples to Influencers
Sending free samples to influencers in exchange for promotion can be a hugely effective marketing strategy. Whether you’re selling face cream or laundry liquid, hand gel or toothpaste, there’s a content creator out there who wants your free stuff [...]
Getting Started with Letterbox Packaging
Convenient and simple delivery can be the make or break of e-commerce businesses. Nothing frustrates customers more than a ‘sorry we missed you’ card on the doormat – they would much rather see their parcel there instead! The right [...]
Benefits of Using Pouches for Your Packaging
Approximately 83% of brands are using flexible packaging of some kind, including pouches (according to this poll). Pouches and other flexible packaging types deliver different benefits and unique functionalities, clearly favoured by businesses for their products. From food and [...]
Everything You Need to Know About Sachet Filling
Sachets are popular packaging solutions for all range of industries, businesses, and products. Cost-effective and convenient, sachets are ideal for a wide variety of products, from cosmetics and beauty, to food and household goods. In this guide, our sachet [...]
Everything You Need to Create Stunning Cosmetic Boxes
Boxes are universally used for inner and outer packaging across many industries. They are usually cost effective, recyclable, easily printed on/customised, rigid, lightweight, and stackable; ideal for creating unique product packaging that can be shipped. To create stunning cosmetic [...]
How to Run a Cosmetic Subscription Business
Subscription boxes have been steadily growing in popularity over the past decade – in fact, a 2019 survey found that 25% of those surveyed were currently receiving subscription boxes! Subscription boxes, especially cosmetic ones, offer consumers the change to [...]
Using QR Codes on Cosmetics to Build Interactive Shopping Experiences
QR codes are used across a range of industries to enhance consumers’ shopping experience and positive opinion of brands. With over 3.6 billion smartphone users worldwide in 2020 (Statista) capable of instantly scanning QR codes, brands that leverage QR [...]
Best E-Commerce Packaging for Beauty and Cosmetics Brands
Once beauty and cosmetics brands have established their online presence, branding and (importantly) their products, they should not become complacent. Aspects such as packaging play a key role in customer impressions of a brand. The first time a customer [...]
Beauty Marketing Ideas and Inspiration
Within the beauty industry there is strong competition, with make-up and skincare brands constantly evolving tact and marketing plans to keep favour with modern buyers. In this article we present some of the main trends of beauty marketing in [...]
Everything You Need to Know About Recyclable Packaging
The recycling rate for packaging waste in the UK was 63.9% in 2017 (Government report). Materials such as paper, glass, plastic, wood, metal and more are used to package consumer goods in the hopes they will be recycled at [...]
Packaging Trends 2021 – Attract New Customers and Grow Your Brand with these Packaging Trends
With the public’s growing sense of alarm about damage to the global environment, and with governments around the world starting to react to these concerns, it is no surprise that green issues such as sustainability are at the top [...]
Packaging Tips and Advice for International Delivery
All kinds of products, from cosmetics and clothing to food stuffs and constructions tools, are shipped around the world. When it comes to international shipping, packaging is critical, regardless of the product being shipped. Therefore, we’ve put together this [...]
Beauty and Cosmetic Labelling Requirements
Labels on product packaging are not just about getting across your branding and product name. In fact, labels play a crucial part in ensuring compliance and user safety when using your product. In this guide to beauty and cosmetic [...]
Gift Packaging and Wrapping Tips for the Holidays
A gift-wrapping option is a popular extra that online retailers can provide to help make shoppers’ lives easier, especially around holidays. Going the extra mile with gift packaging can also elevate the recipient’s unboxing experience. E-commerce retailers should always [...]
9 Luxury Packaging Ideas to WOW Customers
Packaging can be just as instrumental as the product itself in conveying quality and value. As the first thing a customer sees, it is critical your packaging makes a good impression and conveys your brand well. Don’t underestimate the [...]
How to Build and Scale a Cosmetic E-Commerce Empire
In 2020 e-commerce has grown exponentially, with brands across all industries picking up lost business from physical stores with online sales. Multiple lockdowns, ‘stay at home’ orders and the inevitable decrease of the high street has made e-commerce not [...]
Beauty and Cosmetic Industry Trends Worth Noting
2020 has been a year of adaption and change across all industries, including beauty and cosmetics. As consumers shop online more frequently, shun makeup for bare face beauty and regard the environmental impact of their actions, the industry has [...]
Switching to Eco-Friendly Cosmetic Packaging
Businesses that have not yet evaluated their environmental impact and assessed their packaging are behind. Using eco-friendly packaging materials is just one of many actions businesses can take to help the environment and meet the environmental concerns of consumers. [...]
Why Aluminium Tube Packaging Is So Popular in Cosmetics
Used historically since the mid-1800s, aluminium tubes, along with other metals, have long housed all sorts of products from a variety of sectors. Commonly used for cosmetics (or as may be remembered by some, specifically toothpaste), aluminium tubes are [...]
Medicine Bottles – Tips for Using Bottles for Medicines
Medicines can come in a variety of packaging types, usually defined by product quantity and medicine form, i.e. capsules or liquid. The main types of packaging for pharmaceutical goods includes blister packs (preformed plastic/foil packaging for solid tablets) and [...]
A Beginner’s Guide to Different Types of Bottles
Bottles are hugely popular packaging types for a whole host of products, from industrial to household goods. They hold significant volumes, keep product protected from external contaminates, can be cost effective to transport and come in a variety of [...]
Getting Started with Wholesale Bottles
Businesses across the world benefit from wholesale purchasing; from cost savings to logistical ease. Although often associated with large traders, both small and large businesses can leverage the benefits of buying wholesale. Before you jump online and place your [...]
Take Your Brand to the Next Level with Custom Bottles
Are you looking to take your product design and branding to the next level? With custom product bottles you can create an experience that not only markets your product, it helps to create a unique identity for your product. [...]
Using Bottles for Oils – A Beginner’s Guide
Bottles are the most common containers for oil, from beauty serums to olive oil. Fluid products, including oils, suit packaging in bottles due reduced leaking risk and options of lid/caps for dispersion. There are many advantages to using bottles [...]
Cosmetic Bottles – Reasons to Use Bottles for Cosmetics
Cosmetic bottles are a fantastic way to display and market your cosmetic products, but what benefits are there to using bottles instead of other forms of packaging? Here at Fillcon, we have been working within the cosmetic packaging, bottle [...]
Bottle Lids and Caps – Everything You Need to Know
There are many different bottle lids and caps all suited to different purposes across industries from cosmetics and household goods, to food and drink or medical uses. Whether you are looking for the perfect bottle lid/cap for your luxury [...]
Bottle Design – How to Make Your Bottles Look Amazing
Packaging plays an important role in a product’s success. No matter how good the product, if it isn’t marketed well or given its perfect packaging, it simply will not be chosen by consumers. Bottles are an incredibly versatile packaging [...]
How to Use Cosmetic Samples to Grow Your Business – A Step by Step Guide
Cosmetic samples are a sure-fire way to entice new customers to try your brand, raise awareness of new products, and keep your loyal customers happy. Sampling has transformed from the whimsical imaginings of perfume clouds in decadent department stores [...]
Everything you Need to Know About Recycling Bottles
In the UK around 60% of all glass bottles are recycled, but with very little effort, this figure could be much higher. When looking for a packaging solution for your cosmetic products that is environmentally friendly, sustainable glass should [...]
6 Benefits of Using Cosmetic Tube Packaging
Tubes are universally popular cosmetic packaging solutions. If you want packaging that protects your product, promotes your brand and is easy for customers to use, tubes are for you. From gels and creams, to lotions and scrubs, tubes are [...]
Fillcon display at Packaging Innovations Birmingham
Fillcon will be displaying their latest range of cosmetic packaging solutions at Packaging Innovations Birmingham on the 26th and 27th February 2020. Packaging Innovations Birmingham is the UK’s leading packaging event for the wholesale packaging supply chain. Boasting 6,900+ [...]
Using Travel Size Tubes for your Product
As travel becomes cheaper and easier in our modern world, customers are looking for smaller cosmetic solutions, like travel size products. But there are lots of other reasons and advantages to having travel size products. Read on to find [...]
Sample Packaging Ideas and How to Get Started
Providing product samples is a key marketing strategy for many cosmetic companies. Consumers adore freebies and the chance to fall in love with the next best cosmetic product. We’ve put together this guide to sample packaging to help you [...]
8 Benefits of Using Bottles for Product Packaging
When shopping, you are likely to see lots of bottles on the shelves, but what makes them so great? We’ve put together the top benefits of using bottles for product packaging. Easy to Adapt Bottles are incredibly adaptable [...]
A Guide to Eco-Packaging
Consumers are becoming ever more environmentally conscious, aware of the harmful effects packaging can have on our world. With climate change and the likes of David Attenborough proving to everyone that we need to look after our environment, the [...]
What is the Best Material for Cosmetic Product Packaging?
When creating or selling a cosmetic product, one must consider packaging. It’s the first thing the consumer sees, so it needs to be attractive and reflect the brand. It protects the product, so it needs to be effective and [...]
Personal Care Packaging Supplier – Shampoo, Gels, Creams & Liquids
Fillcon was established in 2011 to show the world that their team could stand toe-to-toe with the competition and exceed their capability by manufacturing billions of cosmetic sachets for the world’s biggest brands. During their early stages, the team [...]
4 Benefits of Using Sachets for Product Packaging
Traditional methods of packaging cosmetic products are quickly being left in the dust by cosmetic sachets, but why are manufacturers and suppliers opting for sachets over bottles and tube packaging? We put together a list of some of the [...]
What Makes the Best Cosmetic Product Packaging?
The cosmetic industry is one of the few industries in the world that manages to create extensive loyalty and dedication to a brand. Once you win over a customer with your cosmetic products, they will keep buying your products [...]
7 Branding Tips to Make Your Sachet Packaging Successful
When it comes to selling products, packaging is crucial. Packaging is often the first thing customers look at as they browse through product ranges in shops or online. Your sachet packaging undoubtedly impacts a customer’s decision on whether they [...]
Fillcon Website Live
Fillcon is proud to announce the launch of their new website. The new website showcases the services provided by Fillcon, details information on bespoke packaging and sachet solutions and lots more. Take a look around and see what you [...]