For business owners, choosing the right packaging is an important decision that can be costly to get wrong! Successful packaging needs to balance look and feel with budget and practical shipping considerations too. With scores of options and variations available, making the right choice can be a minefield. So, if you’re on the hunt for a unique, cost effective way to make your product stand out, we’re here to explain why sleeve packaging might be a good route to go down.

Fillcon are a team of sachet filling experts. We provide clients in all sorts of industries with tailored filling and packaging solutions, whether its bottles, tubes, sachets, or pouches. We pride ourselves in delivering a first class quality product and exceptional service time after time. For the eco conscious amongst us, we even offer environmentally friendly options!

In this blog, we provide an overview of sleeve packaging, and suggest why your business might benefit from it.

What is Sleeve Packaging?

Packaging sleeves are another name for bellybands. Essentially, they are strips of printed card that wrap around a product. They are often a supplementary form of packaging that goes over the top of the primary packaging, whether that be bottles, boxes, jars, or something else. Heavily branded, they usually contain the relevant product information and barcodes too.

Benefits of Using Sleeve Packaging

Now we know what sleeve packaging is, you might be wondering whether your business might benefit from using it. Below, we list some of the main advantages of incorporating them into your packaging strategy.

Cost Effective Branding Solution

Sleeve packaging is incredibly popular with all sorts of businesses. That’s because it’s a cheaper way to create custom, branded unboxing experiences for customers. Instead of having to fork out for printed boxes, bottles, or whatever else depending on the product, businesses can use cheap, generic primary packaging and only pay for the sleeve to be printed. If you’re just starting out and packaging costs are giving you a headache, a sleeve might make a great solution!

Allows Use of More Robust Packaging Materials

To extend the previous point, sleeve packaging also allows you to choose more robust options for your primary packaging. Though it might not look as pretty, strong materials will ensure your product reaches your customer in tip top condition. Using a sleeve can provide the best of both worlds – a customised look and feel that’s sturdy enough to ship!

Read next: Getting Started with Letterbox Packaging

Suitable for Most Industries and Products

Sleeve packaging is highly flexible, making it suitable for a wide range of products. From food to cosmetics to books, if you can wrap some card around it, you can put a sleeve on it!

Easy for Small Businesses to Store

Buying packaging in bulk is often the cheapest option, but many small businesses just don’t have room for it. Sleeve packaging is stored flat, meaning it takes up a minimal amount of space – a simple way to combat this issue. And because you can hold onto large quantities whatever the size of your premises, you’ll never risk running out in case of an order surge!

Can Use for Unique Promotions

Sleeve packaging can be a great way to boost sales through creating unique promotions. Multiple products can be grouped using a special sleeve allowing customers to easily identify and make use of your special offer.

Discover more beauty marketing ideas and inspiration here!

Easy to Create Seasonal Packaging

On the subject of promotions, packaging sleeves can be ordered in small print quantities. This could allow you to create special seasonal variations of your packaging to boost sales across holidays like Christmas, Easter, Valentines’ Day, Black Friday – you name it! Because of the small print run, you won’t have loads of unused stock hanging about, but you still get to make the most of the extra seasonal demand.

Read more: Gift Packaging and Wrapping Tips for the Holidays

Quick and Easy to Pack Orders

If you’re an e-commerce business, efficient order fulfilment is key. Using sleeve packaging can make the packing process highly efficient because it is so easy to assemble and create a good looking package. This will inevitably lead to high levels of customer satisfaction, and see your brand on the road to success!

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Can Leave Product Partly Visible

For some products, choosing packaging that partly reveals what is inside can be great way to grab people’s attention, show off your amazing product, and demonstrate your transparency as a business. Industries where this can be particularly useful include food and cosmetics. Packaging sleeves can be designed to include cut out sections or to wrap around the product and miss out the primary packaging all together (this works great for things like soap). In conclusion, people like to see what they’re getting, so show them!

Read next: Best E-Commerce Packaging for Beauty and Cosmetics Brands

Twist on Traditional Packaging

With countless design possibilities, sleeves make a great twist on traditional packaging, adding an extra visual element to catch the eye of your audience. These days, there is so much competition, businesses need to do whatever they can to stand out. If you’re exploring packaging options, sleeves can be the perfect way to set your creativity free!

Find out more: Everything You Need to Create Stunning Cosmetic Boxes >

Improves Brand Loyalty and Recognition

And finally, it goes without saying that if you stand out, people are going to start recognising your brand. Creating high quality, custom sleeve packaging for your products will drive sales in the short term, but also lead to better brand loyalty and customer retention down the line. If someone has an unforgettable unboxing (or unsleeving!) experience with your brand, they’re probably going to choose you over a competitor in the future so they can experience it again!

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Sleeve Packaging Tips

  • Bespoke to Brand – Create a unified concept for your sleeve that features your logo and other brand assets to ensure you linger in the mind of your consumer, long after they’ve opened their package or started using their product.
  • Keep it Personal – Sleeves are your opportunity to tailor your packaging to your audience, so make the most of it. A key reason why consumers are likely to choose a small business over a large one is the sense of connection to the brand, and the degree of personalisation they offer – so offer it!
  • Establish Your Audience – If you want to keep it personal, you’ve got to know the person. Figure out your buyer persona and choosing packaging will be a breeze.
  • Draw the Eye – Once you have your target audience, you need to make sure the aesthetic of your sleeve is designed with them in mind. Will a minimalist look capture their attention, or will bold colours work better? Think it through.
  • Be Precise – A sleeve is generally held in place by friction alone, so your product measurements need to be highly accurate. There’s no point designing a beautiful sleeve, only for it to fall off!

Premium Filling and Point of Sale Packaging Solutions

At Fillcon, we manufacture and fill a range of sachets, bottles, and tubes for customers in a variety of sectors. After that, we supply them in bulk boxes or finish them in high quality point of sale packaging ready to hit the shelves (physical or digital!).

Start wowing your customers today with help from our friendly, family team. Whatever your filling and packaging needs, we can create a tailored solution just for you.

See more: Benefits of Using Pouches for Your Packaging

See more: Everything You Need to Know About Recyclable Packaging