When it comes to selling products, packaging is crucial.
Packaging is often the first thing customers look at as they browse through product ranges in shops or online. Your sachet packaging undoubtedly impacts a customer’s decision on whether they will buy a product or not, regardless of the industry or product type.
Great packaging needs to entice customers to pick the product up to learn more. Great packaging should spark emotions and excite customers. Great packaging should guide the consumer from awareness to engagement and help communicate the value the product offers.
Below, we’ve outlined 7 key branding tips to help you get more out of your sachet packaging.
Branding Tips for Sachet Packaging
- Simplicity
Good packaging is often very simple and clear. Sachet packaging that is jam packed with lots of different aspects will make it harder to clearly communicate the product’s value.
Customers want to be able to easily understand what the product is and how it will benefit them.
Simple design, simple packaging and simple language helps ensure there is no confusion and customers understand exactly why they should buy that product.
Customers will make a buying decision in a matter of seconds, so if the packaging doesn’t communicate the value instantly, businesses are likely to lose out on sales to competitors.
- Showcase
The sachet packaging should showcase and celebrate the product. Using images of the product can be effective at helping customers instantly understand what they are buying.
Similarly, using imagery that illustrates the product being used in the real world can be really effective at explaining the benefits of the product. For example, if you are selling car washing liquid, having an image of a car may help draw customers eyes and help communicate who the product is for. Using a luxury car may also help associate your product with a luxury market, reflecting the subtle nuances of branding that can make all the difference.
- Brand Promise
There should be a brand promise behind every business. This simply means communicating the core values of the business/product.
By doing this, it helps customers develop a connection with the business.
The brand promise should also be uniform and consistent across all touch points with customers. From social media and websites to TV ads and packaging, all these aspects should be aligned and paint the same brand promise. Failure to do this would likely lead to confusion in terms of what customers associate the business with.
Logo, typography, language and imagery should all be consistent.
The sachet design should also reflect what the business is trying to achieve. For example, if being environmentally friendly is a defining pillar of your business, having packaging that is recyclable or even made out of eco-friendly materials, can help support your brand promise.
- Eye Catching
In competitive markets, brands need to do all they can to stand out and grab the attention of prospective customers.
When you think about shopping in a supermarket, shelves are packed with a wide range of the similar products. Certain packaging, certain designs and certain imagery is likely to draw you in over others. By achieving this, it gives businesses a huge competitive advantage as customers are naturally drawn to their products over others.
The term “shelf impact” refers to the distinctiveness and unique appearance a product looks in comparison to the surrounding products on a shelf. You may want to create something completely unique and different or simply innovate on current design trends within the market.
This is a great opportunity to get creative and think outside the box.
- Packaging Design
The packaging design is likely to impact how potential customers perceive a product. The choice between materials, styles and types of packaging are all really important.
Liquids, gels and creams lend themselves very well for sachets and pouches. This type of packaging makes it easy to distribute and sell liquids. If, for example, you chose a plastic bottle over a sachet, this impacts how much space the product takes up, how customers will use it and how it looks on the shop shelf.
This also applies to how the product will be used. Is it a single use product? Will it be stored for months at a customer’s home?
Understanding how customers are likely to use the product will help shape packaging requirements and designs. For example, if you’re selling tester shampoo samples, using a sachet instead of a plastic bottle may improve the customer experience.
These types of questions need to be answered to ensure you pick packaging that best reflects your product and business.
- Packaging Range
A common way for businesses to expand is by expanding their product range. By adding related products, they can better support existing customers as well as attracting new customers.
Brands should think carefully about having packaging that allows for new products to be added to the range in a way that means they are all distinctive and unique but also related and branded.
Having a range of products that are instantly recognisable as your brand will mean you have successfully created packaging that is aligned with the overall branding.
This also means that as you launch more products, customers instantly feel confident in the products and trust that they will meet the overall brand promise. This helps businesses with just 1 or 2 products scale into a larger operation with lots of different products.
- Information
When we think about packaging branding and design, thoughts of logos, colours, imagery and designs come to mind.
But packaging also needs to include key information for customers. This could range from contact information to ingredients and legal information.
This should be printed clearly and should be easy for customers to understand.
Learn More with Fillcon
The look and feel of product packaging can’t be overlooked. It requires great design and a deep understanding of what the market wants.
Once you have the designs in place, this needs to be translated into real-world packaging manufacturing and distribution.
Here at Fillcon, we manufacture and fill sachets with liquid products, gels, creams, oils and more.
From cosmetics and household products to automotive and industrial products, we help businesses leverage better packaging.
We can customise our sachets to your specific needs, so you have packaging that is perfectly suited to your product and requirements.
If you’d like to learn more about our sachet manufacturing or filling services, simply get in touch with our friendly team today, or request a quote online.
