Packaging plays an important role in a product’s success. No matter how good the product, if it isn’t marketed well or given its perfect packaging, it simply will not be chosen by consumers.
Bottles are an incredibly versatile packaging choice and suit a variety of products from cosmetics to food. Whatever the use, ensuring your bottle grabs attention and reflects your brand is important.
Here at Fillcon, we are bottle filling experts with years of experience in manufacturing, sourcing and filling a variety of packaging types. We have put together this helpful guide to bottle design, providing top tips for making bottles look amazing.
Find out more about our bottle filling capabilities.
How to Make Your Bottles Look Amazing
One of the biggest benefits of bottles packaging is just how adaptable they are. From colour to labelling, you can create designs no one else has.
Want to find out some of the many qualities bottles possess? Read our blog, 8 Benefits of Using Bottles for Product packaging.
Here are some of the top tips to consider when designing bottle packaging:
Play Around with Colour
Bottles present a fantastic customising opportunity due to their many finishes and colour. Plastic and glass bottles can be clear, frosted, or even coloured. With bottles, you can customise more than the label, and alter the bottles itself to suit you. Clear or frosted bottles let the consumer see the product inside and promote trust through transparency.
While bright bold colours for packaging may have gone out of fashion, colour can help your product stand out among the others. Neutral, tonal colours have become increasingly popular, with earthy hues trendy in our ever more eco-conscious world. Monochrome colour palettes give products a more masculine feel and is often favoured for unisex products.
Keep Branding Consistent
Once you have all your brand components in place, you want to plaster them everywhere, including on your bottle! Your logo, set colours, typeface, slogans, and other branding guides should be on all products and should be consistent. This way, consumers will recognise your product whether it’s on the shelves, online, or through advertising.
Creating a narrative for your brand through illustration and clever copywriting can engage consumers and create a buzz about your products. Even typefaces can influence perceptions for your brand; with serif fonts indicating heritage and tradition, and sans-serif seeming more modern and trendier. Although it may not be popular with everyone, brands with quirky slogans or unusual marketing tactics no doubt catch the eye and interest of consumers. Think outside the ‘bottle’ and watch the attention flock to your product.
Consider Travel-Size Products
Creating smaller versions of full-size products can promote awareness of your product, gain new consumers who have not used your product before, and get consumers to try (then fall in love with) your product. Before jetting off on holiday, consumers may pick up your product on a whim, try it, and decide to by again. It goes without saying that consumers love to try before they buy, and miniature versions of products give them that opportunity!
Find out more about the advantages of travel sized products here.
Sample or travel size products should reflect the same elements as full size versions, such as logos, colours and design. Your full-size versions will have miniature counterparts for dispersion in unexplored markets. Because of your consistent branding and instantly recognisable full-size product, consumers spot your product right away for repurchase!
See more: Sample Packaging Ideas and How to Get Started.
Inform the Consumer
Ensure your bottle has everything consumers need to know on it. Obviously include the fundamentals and legally required information, such as ingredients etc., but don’t neglect quirky instructions or eco-friendly mantras if applicable. Not only will your bottle inform consumers of what you want them to know, but it can be a smart marketing move, just make sure not to overdo it.
Some brands are renowned for having funny, or even slightly inappropriate, instructions on shower gels and other products, which get shared on social media and create a memorable user experience. Products with particular environmental positives may want to advertise this on the bottle and alert users to the good your brand is doing, as well as the good they are doing by staying loyal to you.
Keep it Simple
In the modern, trends sway towards minimalistic designs. Consumers don’t want to be overwhelmed and unable to even work out what scent a product is. They want simplicity, ease, and clean designs. Especially relevant for cosmetics, crisp white background and linear designs can seem clinical or medical, igniting trust in the consumer and potentially leading them to believe effects of the product. Consider your bottle design and the inferences about the product and brand consumers may make from the packaging.
However, bold and busy bottle designs may work for your product, for example products marketed towards children. Consult your branding guidelines and find a bottle design that reflect your product, its target market, its use, and your goals as a brand.
Learn More with Fillcon
Specialising in the health and beauty sector, Fillcon manufacture and fill a range of bottles, tubes, sachets and much more with a variety of products. Our specialist facilities and skilled team can fill almost anything, from full-size product ranges to cosmetic samples.
If you would like to create your dream bottle design and promote your product to the masses, contact Fillcon today.
