Making your mark in the world of product packaging is easier than it sounds. Personalisation and branding are the way to this, giving you an added touch on your product’s appearance that helps you compete with the market – or subvert customer expectations.
As the first name in cosmetic sampling, the team at Fillcon have some great insight into the role of personalisation and branding for your products and product sampling. In this article, we’ll go over how to choose the right packaging, alongside how and why to add your personal touch.
If you need personalisation, branding, and quality containers for your products and samples, contact us today.
How to Choose the Right Type of Packaging
Before you can think about personalising your product packaging, you need to make sure you’re choosing the right type for your product. While it’s easy to pick what everyone else is doing, finding the right choice for you can help you stand out from the crowd while improving the experience of using your products.
What Types of Product Packaging Are There?
Pouches
A flexible option for full products, pouches are a great choice for creams and other viscous liquids. Their low weight cuts down on their environmental impact during transportation, and pouches fit with the Fillcon Spout can be resealed for extra longevity and convenience for the customer.
Bottles
Glass or plastic bottles are a classic, sturdy choice for product packaging. Easily recyclable at home, these options are typically environmentally friendly while also giving a quality feel to any product you deliver. Bottles can be suitable for shampoos, conditioners, perfumes, and more.
Jars
Glass jars are an interesting way to contain your products, offering a unique visual compared to more typical choices like bottles. Jars can be suitable for hand creams, gels, and more.
Tins
Metal tins give a solid, weighty feel to any product. A great choice for moisturisers and shaving creams, these containers can often be easily recycled and customised with appealing aesthetics.
Tubes
Most commonly used for things like medical creams and toothpaste, plastic tubes can be the best option when ease of application is your goal. By recycling them through store collection or specialists like TerraCycle, they can also be an environmentally sustainable option as well.
Still stuck? Check out our tips on choosing the right packaging for your products >
Product Sampling
While the packaging you choose for your main product is important, your product samples could be considered even more crucial. Without good samples, your prospective customers might not ever realise the benefits your product provides. Choosing the right sampling solution puts your best foot forward when acquiring new business.
There are two main types of product sampling options to consider: bottles and sachets.
Bottles are typically small glass or plastic vessels made for perfume samples with the potential for squeeze-spray functionality.
Sachets are thin, lightweight containers that allow for easy transportation and inclusion with a variety of distribution methods like magazines or direct mail. At Fillcon, we fulfil orders of 10,000 sachets or more, giving you high quality containers for your product samples.
Find out more about product sampling options and solutions >
Make a Great First Impression with Branding
Your brand is more than just a collection of images and ideas. Well, in some ways it isn’t, but these ideas are what makes up your identity in the eyes of your customers. Brands are often easily recognisable, meaning a customer will know who they’re talking to at a glance.
Adding your branding to your products transfers your reputation to them. This means a customer will gain some sense of whether or not the product is for them, and the reliability of the product should they purchase it.
Branding is also an easy way to distinguish your product from a crowd, giving a cohesive visual identity that shouldn’t look too similar to any other product.
With all that said, what’s the best way to add branding to your products?
How to Add Branding to Your Products
Adding branding to your products is all about figuring out what container you want to use, and what the limits are – both in your creativity and your budget. Creating an entirely unique container, while a sure-fire way to make you stand out from the crowd, is often expensive and unnecessary. Designing your packaging according to your brand colours, messaging, and imagery is often enough to make it stand out.
With that said, here are the six steps to adding branding to your products:
- Choose a container type – consider how this reflects your brand
- Consider what type of label you want – printed, or incorporated into a bespoke vessel
- Get the dimensions of your container
- Create a label to these dimensions featuring your branding, product info, and brand voice
- Print the label on the container, wrap it around, or have the design incorporated into a bespoke vessel
- Fill the container with your product, and you’re good to go!
Read out guide on creating stunning cosmetic boxes for more information >
Adding a Personal Touch to Your Product Sampling
So, what are the different ways you can add a touch of personality to your products and samples?
Personalised Notes
For products that will be delivered directly to named customers, adding the option to include a personalised note or name can greatly improve the personalised nature of the product. Certain products like soft drinks utilise this tactic, printing labels with many different names so customers can take their pick of the lot. Other sectors can benefit from this too, adding to the personalised nature of the
Taglines
If your brand has a memorable tagline, adding it to your product packaging will make it immediately stand out. Not only does this create a sense of familiarity with your customer, but it also provides them with the knowledge that you made this product – increasing their trust of its quality.
Custom Containers
Shape, size, colour, and type. These are the main components of a product container that can be controlled to add a personal touch. Depending on your budget, these can be a great way to increase the impact of your product while narrowing down on your target audience.
Colour Co-Ordination
Aligning the colours of your label, brand, and container is a great way to provide a cohesive feeling to your product offering. It can also be important to consider the colour of the product itself and design around it, making sure everything looks right together.
Marketing Strategy
You can take your personalisation beyond the packaging for your product sampling. By finding out what your target audience is interested in, you can include your samples in a medium where they’re likely to be found and used by the people they’re designed for. Conducting surveys and building user profiles are great ways to feed your marketing strategy with the data it needs to understand the end-user – data that can also be used in the design of the sample packaging itself.
https://www.fillcon.co.uk/take-your-brand-to-the-next-level-with-custom-bottles/
Quality Personalised Products & Samples from Fillcon
Personalised branding can turn head, growing the impact and awareness of your products and business. Once you’ve found the right packaging for your product and designed the label to go with it, you’ll need a reliable provider of packaging, labelling, and filling solutions to bring it to life.
At Fillcon, we bring the full package. For a wide range of sectors, including cosmetics and medical, we fill quality containers with your product, add your bespoke finishing touches, and get it shipped out efficiently and effectively. Get in touch today for product packaging and sampling solutions, or read on with some related articles.
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