Perfume samples are small containers of fragrances, typically around 2ml in size, that allow users to try perfumes without the expensive price tag that comes with buying the whole bottle. Here at Fillcon we have designed a constructive article to help perfume businesses or others within the fragrance industry better understand the ways in which perfume samples offer a convenient and affordable way for customers to experiment with different scents and subsequently find the perfect fragrance for them, ultimately boosting sales.

The Significance of Perfume Samples

Perfume samples are an excellent way for people who are just starting out on their fragrance journey to try different scents without breaking the bank. Another advantage of these samples is that they allow users to test out new fragrances without worrying about them going bad over time if they don’t like it – something that could happen if you buy a full-sized bottle and then find out it’s not your style after all! Plus, since these samples are much smaller than their bottled counterparts, they’re easier to travel with and more convenient overall.

Many companies choose this form of sampling to promote their products, while others manufacture their cosmetics or fragrances specifically to be marketed in this format. Positioning a new fragrance in the market is not always easy. Throughout your business trajectory, you’ve probably faced an infinite number of difficulties when attempting to position a product in the market. This is where perfume sampling can significantly boost your sales through brand awareness as a result of a try-before-you-buy ethos.

Learn more: What is Product Sampling? A Guide to Product Sampling and How it Can Be Used for Business Promotion. >

Some Product Sampling Statistics

Figures matter in the world of business, and there are few better ways to convince you as to the effectiveness of fragrance sampling than by showing you the evidence. Here are some interesting facts regarding product sampling across various industries:

  • A study by Arbitron found that after trying samples, over a quarter (26%) of those who previously hadn’t heard of the product went on to buy it. Similarly telling is that just under one fifth of those who’d heard of the product but never bought it went onto buy it after sampling. In other words, it works!
  • Some reports have foundthat as many as 73% of consumers were likely to buy a product upon sampling it.
  • The effects of free samples have been shown in previous studies in the publication Marketing Journal to still be impacting customer purchasing intent a remarkable 52 weeks (a whole year) after being given the sample.

With the proliferation of online shopping in recent years, something which has affected the cosmetics industry is the inability for online shoppers to sample. For such a sensory-driven industry, losing the sampling tool in the toolkit has been something of a struggle. In fact, according to a study by BigCommerce, 58% of surveyed shoppers cited an inability to test products as being amongst the main reasons stopping them from going on to buy them.

Given that at the minute, especially, so much of retail has shifted to an online setting, it’s not a sales avenue you want to be missing out upon as a business. Beauty and cosmetic brands, therefore, are increasingly turning to their samples; by sending free samples out directly to the customer, they’re able to bring a little bit of the shop into the consumer’s home.

Build Rock-Solid Confidence

One of the greatest assets of cosmetic sampling as a marketing tool is the manner in which it helps build more resolute brand and product confidence. Any business can make grand claims and tout their product’s miraculous properties, but the proof, as they say, is always in the pudding. In this way, product sampling doesn’t just build consumer confidence, it builds trust and loyalty as well.

Even if a customer doesn’t go onto buy your product after sampling it, the fact that they’ve been given it as a ‘goodwill gesture’ means they’re more likely to recommend it to someone else as their own good gesture, in turn. This is called the law of reciprocity; it means that even if you don’t get a direct sale from your product sample, you’re getting indirect benefits, too.

Types of Perfume Sample Packaging

Packaging for perfume is essential for several reasons. It must protect the fragrance from exposure to light and air, which can degrade the quality of the scent, and it must be durable enough to withstand being carried around in a purse or suitcase. Additionally, the packaging should be attractive and reflect the image of the brand.

Some of these perfume sample packaging options include:

  • Bottles with various spray lids
  • Liquid pouches with nozzle attached
  • Tubes for scented creams

Take a look at our service options here. >

Perfume Sampling Solutions from Fillcon

At Fillcon, we work closely with our customers to ensure premium results – with our fragrance clients supplying the perfect sampling bottles, and us providing the sanitary environment for precise, clean filling. Our experience in the filling sector enables us to offer a variety of options most suited to the application, bottle size and fill dose.

So, if you’d like to find out more about our cosmetic sampling solutions and get the ball rolling with your perfume samples, then get in touch or request a quote! Our team of experts would love to hear from you. Alternatively, take a look at our blog to find out more about what it is we do.

Next read: Important Considerations for Packaging Liquid Products. >