As travel becomes cheaper and easier in our modern world, customers are looking for smaller cosmetic solutions, like travel size products. But there are lots of other reasons and advantages to having travel size products. Read on to find out how you could benefit from travel size products for your company.
What are Travel Size Products?
Travel size products are smaller than a full-size product and are therefore compliant with airport security standards and easier to transport. The term ‘travel size’ usually encompasses anything under 100ml, as this is the limit for individual liquid products in UK airports.
Travel size products are becoming increasingly popular in the cosmetic industry, and not just because people pick-up last-minute essentials at the airport. Beauty suppliers are finding that customers want ‘on the go’ solutions to fit around busy and constantly moving lifestyles. People want small versions to slip in their bags for daily use, or products they can have exclusively for weekends away. This ease of use and packing is what defines travel size products; they are perfectly sized for travel.
However, travel isn’t the only reason customers purchase miniature versions. Often, customers buy travel size products to test them out. Why spend more on a bigger product you may not like when you can spend a lot less? Allow potential customers to test your travel size product and create a loyal following for the future.
Benefits of Travel Size Products
As hinted at above, people love travel size products, and not just for their holidays. You can entice new customers by giving them a cheap way to sample your product. Travel size products also mean you can ensure continuity for regular customers, as they can now take your product with them anywhere.
Packaging of travel size products is key and can help ensure repurchasing. If someone just so happens to buy your product in a last-minute rush before jetting off, they may be more likely to buy it again if they remember what it was. Clear branding will help ensure your brand is spotted in a sea of others on the shelf. The same is true for if someone samples your product and then see it in the shop, they may be more inclined to purchase it.
Due to the smaller size, customer are likely to use all the product they buy, unlike full size versions which may reach their use-by before being finished. This is likely to appeal to someone who may not use the product daily, perhaps saving it for the occasional weekend break, and wants to ensure they won’t be met by a nasty surprise when they want to use it months down the line. It is far better to finish and replace a product than to create wastage.
Travel size products make for a perfect product sample, as they include enough to get someone hooked on your product without causing huge expense. Use travel size products as samples and before you know it your product will be in the handbags all over the country, or in backpacks jetted around the world.
Travel Size Tubes
Tubes make great packaging for travel size products are they can be used for practically anything. Fill your travel size tubes with gels, moisturisers, face scrubs, toothpaste and sun creams. As long as the lid is on properly, the tube should be practically leak proof too.
Cosmetic sampling specialists Fillcon can manufacture and fill all sort of tubes, bottles and sachets, to name a few, to create the perfect packaging solution. Get in touch and see how they can help you.
Travel Size Products as Samples
Who doesn’t love free things? Or finding a new holy grail product? Samples are a proven marketing technique to attract new customers and increase brand awareness. We’ve even written a whole blog post about samples and different packaging – check it out here. Maybe you have some surplus stock or just want to be generous, giving out samples will put a smile on someone’s face, and eventually, money in your pocket.
Deciding how samples will be distributed to a vital consideration. Companies often give out samples at tradeshows, with large orders or in partnership with other services. Cosmetic samples, especially travel size products, will likely go down a treat wherever. Partnering with a hotel, for instance, could be beneficial to a cosmetics company. Not only will hotel guests love a freebie, but management may consider a long-term deal. Alternatively, offer wedding or corporate packages, so event guests get a gift bag to take away with them. Getting your travel size product to potential customers is sure to help grow your business.
Travel Size Tubes with Fillcon
Fillcon are cosmetic sampling experts, with years’ experience filling all kinds of tubes, bottles, jars, sachets and more. We offer filling services of aluminium and plastic tubes from as small as 3ml alongside all our other packaging. We know how to help your business and reach your product aims, so get in contact today and start your travel size journey with Fillcon.
