Trends are ever changing. From one year to the next, the products being sold across a variety of sectors change in accordance to trends. Not only do trends influence the products being produced by companies, they also impact fluctuations in demand for particular products. As well as impacting the sales and strategy elements of taking a product to sale, changing trends also impact logistical elements of product development. Particularly within the beauty space, changes in trending concepts and formulations also influence the packaging and filling procedures required to fulfil orders.
When it comes to trends, cosmetic trends are some of the fastest movers. As with all sectors, the cosmetics space regularly sees the re-emergence and re-invention of formerly prominent trends. Broadly speaking, the cosmetics field is flowing through a time of greater ease during 2023 & 2024. Unlike the high impact, high coverage products favoured during the previous decade – lower maintenance, natural styles are enjoying their time in the hotseat. As these preferences change, so does product packaging. Within this area it is not uncommon for formulations and packaging to work in combination to maximise both functionality and adherence to overall concept. In this blog from Fillcon, we outline some of the key cosmetic trends for 2023 and 2024, noting the impact this may have on filling needs and highlighting the range of contract filling services available with Fillcon.
Simplified Skincare
Across the beauty and cosmetics industry, the growing interest in skincare is one of the most notable changes in the past decade. With platforms such as TikTok and Instagram, the everyday consumer has access to a whole host of information at their fingertips. During the pandemic, the initial rise of online skincare content and the birth of the ‘skin-fluencer’ centred heavily around having many different products as a part of a skincare regime. More recently and as we move into 2023 and 2024, the skincare content available online is shifting to a more minimalistic approach. With routines containing fewer products but focussing on particular ingredients and their advantages. Depending on factors such as consistency and quantity, the packaging best suited to a cosmetic product can vary. Some skincare products such as retinols and SPF products are commonly found in squeezable tube packaging, others bottles and some even sachets. As the breadth of options available continued to change, as do the associated packaging innovations.
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Accentuating Facial Features
Similarly to using cosmetic products to enhance the look of bare skin, another trend gaining increasing popularity is the deliberate enhancement of natural features – in particular eyelashes and eyebrows. While trends surrounding eyelashes and eyebrows do tend to vary from year to year, products such as eyelash serum and brow lamination focus on enhancing the appearance of natural lashes, benefitting the lashes themselves – not just using products to temporarily change their appearance. In almost all instances, eyelash serums can be found in tube packaging with an internal applicator that can be removed and re-inserted on every use. When filling tubed products such as these, reliable filling is essential to ensuring product performance is not compromised by leaking product.
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Natural formulations
Since the outbreak of the pandemic, low maintenance, natural products have flooded the cosmetics market. In previous years, higher impact colours and budge proof formulations allowed customers to keep up with high glamour trends. Wearproof eyeliners, metallic glitters and smudge-proof lipsticks ruled both online and in-store offerings. As customers progressed into a time where there were fewer opportunities to use such products, a more ‘your face but better’ wave flooded the cosmetics trend space. Base makeup in particular took a step away from high coverage, masking formulations to light weight alternatives. It comes as no coincidence that this trend emerges in line with a greater emphasis on skincare.
It’s clear to see that natural beauty is ‘in’ – but what does this mean for packaging? On one hand, some large cosmetics brands still opt for luxurious feeling glass packaging. On the other, many more natural formulations are found in more innovative, travel friendly packaging. With the rise of products marketed for their ‘natural -ness’, tube-style packaging is growing in popularity. Not only are more natural formulations easier to wear, they’re also easy to apply – making them great for on the go, offering a perfect pairing for tube packaging. On the go products function best when they’re combined with on-the-go packaging. In terms of on the go, stick products are also gaining popularity for ease of application.
Subscriptions & Refillable beauty.
Another feature gaining increased popularity within the cosmetics space are subscriptions ad subscription services. Depending on the format, subscriptions offer customers access to hassle free replacements of existing products or an opportunity to a selection of new ones. Specific product subscriptions such as that offered with Skin & Me offer customers periodic delivery of their chosen products. Some such businesses also offer customers the opportunity not only to customise product formulation but product packaging. Some subscription services also make use of an increased interest in refillable products across the cosmetics sector. Instead of sending new product packaging at the desired intervals, many businesses offer refill packages or pouches such as the spouted pouches available from Fillcon. Not only do such offerings boast convenience, they also work as an environmental incentive for customers.
Subscription services such as beauty and skincare boxes offer customers access to a handful of new products in sample sizes. Amongst the sampling options available, a popular contender is sachets. These offer customers the perfect opportunity to try products prior to purchasing full sizes.
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Cosmetic Packaging with Fillcon
Here at Fillcon, we specialise in offering high quality, reliable contract filling services. With a wide variety of experience in cosmetic filling, we are on hand to help you find a solution that fits both your product and the needs of your business.
With minimum order quantities starting from 10,000 units, our expert team are on hand to advise on all things packaging whether that be customisation, size or even just selecting the right variety for your product from one of our trusted partners. To speak to a member of our team, get in touch today or request a quote by filling in our online form.
