Samples are a valuable element of many marketing strategies within the beauty and cosmetics space. Product sampling fulfils a range of functions including providing brands with feedback on new and existing products, greater conversion rates and increased reviews.

Not to mention the value of product samples in the age of social media marketing – whereby sampling allows your product to reach even more customers through reviews and digital content. While at the heart of many cosmetic brands’ strategies, sampling is especially important for luxury cosmetics brands seeking to enhance their customer experience.

In this blog from Fillcon, we’ll offer valuable insights into how a cosmetic brand may elevate its samples to assist the creation of a premium brand and luxury user experience. For more useful articles related to cosmetic sampling, visit our blog. Existing pieces include Personalisation and Branding Tips for Product Samples, How to Safely Store Cosmetic Samples and Cosmetic Sample Distribution Strategies UK.

How to create a luxury beauty brand

Establish Brand Values

At the heart of every luxury beauty brand is a clearly established set of values. What does your brand wish to bring to the beauty space? – and how does it differ from other competitors? Does your brand champion particular, ethical, environmental or formulation benefits?

Your values should help set your brand apart and give your customers a reason to buy from you. Secure brand values also help you establish a reputation for your brand – increasing the likelihood of customers remembering and identifying your products amongst others. In addition, customers may wish to align themselves with brands with similar values to themselves as consumers.

Here at Fillcon we are part of the solution to make organic and natural beauty the norm. That’s why we are proudly certified to Soil Association COSMOS Organic and Natural.

Learn more about our Social Association Certifications >

 

Identify your Ideal Customer

To effectively sell any product, a brand must first establish its primary customer base. Understanding who your ideal customer is allows you to start asking the important questions such as – what does this consumer want? What product features and formulations might best appeal to this customer? and what marketing strategies are most likely to engage them?

By getting clear on these things, your brand avoids creating products that try to do everything for everyone…but in the process, fail to appeal to a niche customer base. Creating products and strategies that are tailored around your ideal customer is likely to generate greater profit and secure more customer loyalty.

 

Brand Personality & Design

In addition to establishing brand values, brand personality helps bring your business to life. When a brand decides on this, it improves its ability to emotionally engage the customer. You may wish to relate elements of your brand personality to your target customer base, maximising your appeal to them as a consumer.

Brand personality is also important when it comes to creating brand design. Brand design is one of the first things a customer notices about a beauty brand – not to mention the role brand design plays in establishing a brand as being luxurious, high-end. Try to incorporate colours, shapes and materials that adhere to personality and ethos while also elevating the look and feel of your brand.

 

How Do Cosmetic Samples Improve Customer Experience?

Cosmetic Samples are a key way of establishing contact with prospective customers and sharing new formulations as well as existing ones. While they may be a small element of a brand’s wider strategy, cosmetic sampling can have hugely positive impacts on customer experience.

Samples pose a simple but effective way of gaining customer trust. Samples allow customers to assess whether they enjoy the performance or results of your product ahead of purchase. Allowing customers to try before they buy signals that a business values their customers satisfaction more than just revenue.

This also helps reduce purchasing hesitation for high-end products. Customers are often more inclined to try a new moisturiser or mascara in sample form, as it feels like a small, low-stakes investment. As a result, the barrier to entry is reduced – brands can attract customers who might have otherwise been hesitant to try their products.

In addition, cosmetic samples are a great way of generating a buzz around a new product launch. Samples can be easily distributed to a range of products who may then share responses on social media of with friends and family. Put simply, samples make it easier for a brand to get their product into the hands of more potential customers – and the more people that know about your product, the more of your product you are likely to sell.

Learn more about the Psychology of Cosmetic Sampling >

 

How to Elevate Your Branding Through Cosmetic Samples

Type of Packaging

Cosmetic samples are available in a wide range of different varieties. Deciding on the right packaging style for your samples is a good place to start when looking to elevate customer experience. Here at Fillcon, our cosmetic sampling solutions include sachets, tubes, bottles and more!

Opting for a more substantial sample container such as a tube or bottle can elevate a sample and create a more luxurious customer experience.

Solutions such as bottles, tubes and pouches offer an option that can be resealed and can increase the usability of the sample.

 

Design

Tailored design options offer brands the freedom to express their style and ensure their sampling is in keeping with their wider brand.

Customising your sample container with clearly printed high-quality branding at the centre of a customer’s sample experience. For larger samples in particular, bespoke containers may offer repurposing appeal – or could be kept by customers for decorative purposes.

 

Materials

In addition to incorporating a luxury feel through design, careful selection of container and label materials can assist the creation of a luxury user experience.

 

Materials that feel easily breakable don’t often lend themselves to luxurious samples. In contrast, opting for more seemingly high-quality materials that contribute to both the robustness and aesthetic of your sample makes them feel more like a miniature version of your product. Though it is important to note, using these materials can come with higher costs for both manufacturing and distribution as you will be limited in the number of samples you can send in one container.

Working with sachets and pouches, can allow businesses to send more samples in bulk and allow brands to minimise their manufacturing costs and their impact on the environment.

 

Luxury Filling and Sampling Solutions with Fillcon

At Fillcon, we specialise in providing quality filling and packaging solutions across a wide range of sectors, including cosmetic sampling. Our cosmetic sampling solutions help showcase your product, increase sales and elevate your brand.

We can fill a range of sachets, bottles, tubes, and other packaging with liquids ranging from creams, gels, and scrubs, to lubricants, oils and serums. Our services start with a minimum order of 10,000 units and can be tailored to meet your exact specifications.

With years of industry experience – our friendly team are on hand to help find the right solutions for your business and its products.   To speak to a team member today, get in touch or fill out our online form to receive a quote.