A gift-wrapping option is a popular extra that online retailers can provide to help make shoppers’ lives easier, especially around holidays. Going the extra mile with gift packaging can also elevate the recipient’s unboxing experience. E-commerce retailers should always consider their packaging when shipping goods, however gift wrapping demands even more special care and attention.
To thrill your customers and wow gift receivers with great gift packaging, read our top tips.
Tips for Gift Packaging and Wrapping
Create an experience
Unwrapping a gift should be a fun experience that builds excitement for the product(/s) inside. A standard delivery may come in a box and have tissue paper, but for a gift wrap experience, the stakes must be higher.
From adding bows to untie or stickers to peel, to having layer upon layer of tissue paper to unveil the product, or even simply even having a lid on your box, there are many important aspects for unboxing. Be careful not to make the unboxing experience too complex though; ideally strike a balance between well layered with sufficient packaging and not creating too much leftover packaging.
If you do it well and have aesthetically pleasing gift wrapping, customers may even keep it or reuse for other wrapping.
Fit the seasons
Depending on the time of year, consider switching up the gift wrapping from the bog-standard to holiday-themed. Switch up colour schemes, change tissue paper print or even simply have different stickers depending on occasion. Anything that gives a nod to the festivity should be included, i.e. bunnies or eggs for Easter, pink flowers for Mother’s Day, spiders and pumpkins for Halloween.
As Christmas is when most online retailors pick up a lot of business, it goes without saying that a festive gift wrap option is a good idea. Whether you opt for a muted design with delicate gold detail or go all out with glitter, red ribbon and green accents, it’s sure to go down a treat. Buyers will especially value help as they have plenty of wrapping to do themselves.
Add in freebies
Over 49% of consumers want to receive free gifts with purchase (2019 study) so give them what they want! Gift wrapping with some added treats will always go down well, but don’t just chuck in random things, make it work to your advantage too. For example, put in a sample of your other best-selling cosmetic products to encourage further shopping and brand loyalty. Samples are a great and inexpensive way to boost customer happiness and secure sales without taking up much space.
Use sachets to conveniently package a small amount of product, enough for one or two uses. This will be enough to entice the customer and encourage repurchase! As the experts in cosmetic sampling solutions, at Fillcon we can help you leverage sachets and sampling for sales success.
See more: How to Use Cosmetic Samples to Grow Your Business – A Step by Step Guide
Make it personal
When sending out packages and going to the effort of presenting them beautifully gift-wrapped, go the extra mile and include a personal note. Whether you simply write the recipient’s name or handwrite a whole note, they will surely appreciate the personal touch. Customers buying from you will also appreciate that they can give the recipient a personal note through your gift-wrapping services.
Pull out all the stops
Just because you may be using a corrugated box, the most common shipping packaging, doesn’t mean it can’t be exciting and pretty. Some companies even use custom printed boxes to build excitement before the shipping package is even opened!
Inside the main shipping packaging is where the fun of gift wrapping really exists. Use laces, bows, ribbons and even glitter to overcome boring packaging. You don’t want your gift wrapping to look like any ordinary delivery so make sure you go the extra mile.
Consider using a scarf to wrap objects which the customer can then use again. You want to strike a balance between luxury packaging and tasteful gift wrapping to best present your brand and products.
Need help with luxury packaging? Read our helpful blog of 9 luxury packaging ideas.
Use branded tape and ribbon
Gift wrapping deliveries doesn’t mean you have to cover up your brand name with paper and bows. You can still maintain brand awareness using subtle and attractive branded elements of your gift packaging. Using branded tape for the exterior alerts the recipient to your brand as well as offering a more attractive alternative to plain tape. Ribbon embossed with your logo will go down a treat too, offering an experiential element as well as possibly being saved for reuse.
Learn More with Fillcon
Here at Fillcon we help cosmetic brands access markets through samples, fill endless numbers of products across sectors, and facilitate the product manufacturing market. If you are looking to expand your cosmetics business with sachet samples or simply need your liquid products filled with the ideal packaging, Fillcon can help. Our expert team process and fill a range of products at our advanced, sterile facilities and offer a range of packaging advice services.
Have a project in mind? Get in touch!
