When introducing a customer to your product, you want them to have a positive experience. Trying something wild and innovative might seem like a good idea from a marketing standpoint, but a customer that finds it uncomfortable to use your product sample might mean a customer that won’t come back.
Sometimes, simple is best, and for serums and oils, sticking to market conventions can be a good thing. At Fillcon, we have decades of experience in delivering world-class cosmetic packaging and samples for all kinds of beauty products. In this article, we’ll discuss the different packaging solutions for serums, explain which is best and why, and give some guidance on customising your sample while still staying grounded.
If you’re interested in finding out why we’re the first name in cosmetic sampling, get in touch today.
The Different Types of Sample Packaging Solutions
Before you find out the best packaging type for serums, it’s good to look at the other options out there. Understanding what sampling solutions you can choose from, along with their benefits and use-cases, will give you the insight you need to make the right choice for your serum samples.
Eco-Friendly Sachets
Sachets are the bread and butter of what we offer at Fillcon. With a minimum order quantity of 10,000 units, our sachets provide a convenient way to procure bulk amounts of high-quality samples to distribute to your customers. Made to your needs and specification, our sachets are often the perfect choice for cosmetic sampling and packaging.
A sachet will generally hold a single shot of a cosmetic product and so a small dose would be perfectly suited if a serum was the sample of choice.
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Recyclable Tubes
We can source and fill a variety of cosmetic tubes made from materials such as PCR (post consumer recycled), sugarcane, or even aluminium, giving you a flexible solution for flexible packaging. Creams, gels and balms are suited to this type of packaging, while oils and serums may use less product per dose which could therefore fall under “multiple use” sampling. Multiple use sampling must be given consideration as to whether your customer will return to purchase the retail product or look for more free samples!
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Recyclable Bottles
Bottles come in glass, plastic, or aluminium, giving a range of options for texture and function. We offer the filling, capping, labelling, coding and pack-off options from sample size bottles up to larger retail size, giving your customers a conveniently portioned peek into your cosmetics.
Bottles are a great solution for product packaging, with perfumes and shower gels being notable examples. However, another great fit for bottles is serums and oils.
See our cosmetic bottle options >
What is the Best Sample Packaging for Cosmetic Serums?
Generally, bottles are the best fit for serums when it comes to retail. It is easiest to apply a serum when it comes from a bottle, while also allowing for more control over the quantity applied at a time.
Sachets are often seen as the most convenient and commercially viable sampling option for serums. Small size bottles still provide a great experience but, much like tubes, often offer multiple uses per container.
Shipping tubes and bottles is quite simple, but it does require more considerations than when shipping sachets. However, as far as cosmetic packaging goes, all three options offer customers a robust and reliable way to interact with and enjoy your products.
Find out more about cosmetic sampling solutions from Fillcon >
The Benefits of Exploring Your Packaging Options
Carefully considering the benefits of different packaging types can also give benefits to your business, helping you:
- Find the right solution
- Cut your environmental impact
- Discover new options
- Appeal to consumer expectations
- Manage your cost
Find the best cosmetic packaging for your product by speaking with the experts – contact us.
How to Customise Your Serum Sample
While you might feel restricted by shipping your serum samples in bottle form, there are plenty of ways you can add your signature charm to the products and stand out from the crowd. Making a quality product is a good way to start, but you can take things further with cosmetic packaging customisation.
Here are some of the features you can edit, chop, and change to make your product packaging bespoke to you:
- Colour. Choosing colours to show off your brand and product can help catch the customer’s eye.
- Shape. A bottle may be the best solution, but that doesn’t mean you have to look the same as everyone else. Changing the shape of your bottle can help set you apart.
- Branding. Let customers know exactly who you are and what you’re about with personalised branding.
- information. Give customers everything they need, from details about your product to methods for recycling.
- Placement. What’s on your packaging matters, but so does where it sits. Make things intuitive and appealing by considering where each element goes.
- Delivery. This means more than just transportation – how you get your sample to your customers will change their perception of it, so make sure it’s done in a way that’s convenient, beneficial, and relevant.
Get some top tips on personalisation and branding for your cosmetic samples >
Cosmetic Packaging and Samples from Fillcon
For serums, sachets, tubes, or bottles can be the way to go, depending on your sampling or retail requirements. A single dose trial or multiple use offering allows your customer to get the best use out of your products and samples, giving them confidence to come back for more. By adjusting the packaging to suit your brand and offering, you’ll be able to stand out from the crowd while still providing something familiar for them to use.
For cosmetic sampling solutions from Fillcon, get a quote today. We fill and assemble all kinds of cosmetic packaging to give your business a leg up over the competition. To find out more about what we do, check out the articles below!
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