Legal Requirements for Packaging in the UK

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Legal Requirements for Packaging in the UK


Where packing is concerned, meeting the relevant standards is essential. There’s no point spending hours developing a product, only to fail to properly contain it. You could face plenty of negative reviews from your customers, and some significant fines too! Quality packaging needs to be both attractive and effective; minimising damage and hygiene risk, while delighting and appealing to your target buyer.

9 Luxury Packaging Ideas to WOW Customers >

Fillcon’s industry leading sampling solutions are tried and tested – trusted by all sorts of industries. Our clients know our quality service and rigorous checks mean every sachet leaving our doors is well designed and fully functional. And we don’t stop there! Fillcon can also fill bottles, pouches, aluminium tubes, and eco-friendly packaging options as well.

In this article, our sachet specialists explain what the legal regulations are for product packaging in the UK.

What are the Essential Requirements for Packaging in the UK?

According to the Packaging (Essential Requirements) Regulations 2015, businesses responsible for packing or filling products into packaging should not place it on the market without making sure it fulfils the following criteria.

  1. The packaging should have a volume or weight that is the minimum amount needed to maintain the safety and hygiene of the product for the consumer. This essentially means you are free to design and use packaging in a way that suits you, so long as it’s not unnecessarily bulky.
  2. The packaging must be manufactured in such a way as to permit material recovery and reuse where possible, though there is no indicated preference for material types. Despite this, businesses should consider the overall environmental impact of their packaging.
  3. The packaging should release the minimum amount possible of emissions, ash, and leachate when it undergoes incineration or landfill disposal at end of life.
  4. The weight of heavy metals like lead, cadmium, mercury, and hexavalent chromium should be lower than 100ppm.

What is the Best Material for Cosmetic Product Packaging? >

Packaging Regulations for Hazardous Products

If your business manufactures or packages any product that contains a hazardous material or chemical, there are some further regulations you will need to keep in mind. Because of the danger these products can pose to public health, it’s vital you make sure your packaging is up to the task! Ask yourself these questions:

  • Does my packaging prevent the escape of the chemical?
  • Is my packaging unaffected by the chemical?
  • Will the packaging withstand normal handling?
  • If it has a replaceable closure, will the packaging continue to contain product after use?
  • Does it have child resistant closures and tactile warnings for the visually impaired?

If your answer to all of these questions is yes and you can prove this, your packaging is likely to be effective and able to contain your product safely.

Packaging Regulations for Medicines

The main thing to consider with medicines is whether or not the packaging needs to be child resistant. If the medicine contains Aspirin, Paracetamol, or more than 24mg of elemental iron, it will need to be packaged in such a way that children will struggle to open it, but adults including the elderly will not. If the product is effervescent or in single dose units, however, this does not apply. Medicine packaging also needs to include a Patient Information Leaflet.

Medicine Bottles – Tips for Using Bottles for Medicines >

Labelling Requirements

Of course, no good packaging is complete without an equally good label! Depending on the type of product you’re packaging, there will be different things to include. Across all industries, though, the most important thing is that the label is clear and easy to understand. This is not a time for ambiguity!

Cosmetics

Cosmetic labels will need the name and address of the responsible person based in the UK, a quantity declaration, the durability date, any warnings and precautions, the batch number, function, and ingredients alongside the country of origin.

See more: Beauty and Cosmetic Labelling Requirements

Medicines

Medicine labels must be printed directly onto packaging and should include warnings for safe use, statutory warnings, and other precautionary notices depending on the contents. Medicine packaging should also include this information as braille somewhere on the packaging.

Hazardous Products

When it comes to hazardous products and chemicals, the label should be firmly attached to one or more sides and include the name, address, and phone number of the supplier, the quantity of substance, and any product identifiers. It should also feature hazard pictograms, signal words, hazard and precautionary statements, and any other applicable information.

Fulfil the UK Packaging Regulations with Fillcon

At Fillcon, we’re ISO 9001 certified, and conduct meticulous checks of all our batches before they are approved for release to market. From pressure and vacuum testing to weight monitoring and visual inspection, our rigorous examinations ensure only the highest quality products leave our facility.

If you want to make sure you’re meeting the regulations, we can create a filling solution tailored to your business.

Talk to us about our services today!

Read next: Tips for Choosing the Right Packaging for Small Businesses

Read next: Switching to Eco-Friendly Cosmetic Packaging

The Ultimate Guide to Packaging for Gels

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The Ultimate Guide to Packaging for Gels


Project packaging is often dictated by the product type and texture. It’s important the product is properly contained and protected but also accessible for the consumer. The perfect balance of looks, functionality, and protection can be hard to achieve, however with our expert advice from Fillcon, businesses are in good hands.

Whether you sell cosmetic or beauty liquids, we have the packaging expertise and advanced filling facilities to help your business grow. Find out all you need to know about gel packaging below or read our various guides and blogs for more packaging and cosmetic industry insights.

How are Gels Packaged?

The most critical aspect of gel packaging is that all the gel is contained and protected from possible contaminants. As with all product packaging, gel packaging should prevent leakages and be resistant to tears, snags, and piercings.

Gel packaging is open lined with film to ensure the gel is contained, as well as to protect packaging integrity by creating a barrier between the product and the material. For example, lots of skincare gels may contain acids and ingredients that can even degrade packaging over time, so lining is critical. At Fillcon, we offer recyclable sachets with effective anti-microbial coatings, so product protection from bacteria and harmful materials is assured, without compromising on recyclability. Foodstuffs and other consumable gels should be packaged with special care as there may be regulations and standards for the anti-microbial properties of packaging materials.

View Fillcon’s sachet services >

See more: What is the Best Material for Cosmetic Product Packaging

Ultimately, packaging for gels, as with most products, should be suitably airtight to reduce the chance of product spoiling. Flexible packaging is often used for gel and other viscous products and can be given more protection from rough and tumble during transport with outer packaging like boxes.

Packaging Tips and Advice for International Delivery >

Also, flexible packaging is favoured for its ‘squeezability’; gel can be easily removed from packaging by squeezing, maximising the amount of product out of the packaging, value for money for the consumer, and less wastage for the business. There are numerous benefits to using pouches for packaging, as explored in this blog.

As gels are viscous, they are well suited to a full range of packaging types. Whether in bottles or tubes, or sachets and pouches, gels should be well protected and easy for consumers to access.

Best Packaging for Gels

Gels are commonly packaged in both hard and flexible packaging, usually depending on the application. In this section we outline the most common packaging type for gels, and which are best for different needs and situations.

Sachet Packaging for Gels

Best for: individual uses/doses

Sachets make for ideal gel product packaging as they contain liquid well and are extremely cheap to transport in comparison to other packaging types. Often holding one or two uses of the product, sachets are precisely filled with exact amounts to ensure enough product is filled without creating excessive waste. Whether sachets are used for samples or travel sized products, or more, they are a versatile and cost-effective solution for gel packaging.

Everything You Need to Know About Sachet Filling >

Sachets can also be filled with tissue too, such as a sheet face mask, which absorbs the gel and makes for a convenient packaging solution. Find out more about tissue sachets.

Pouch Packaging for Gels

Best for: wholesale refills

Similar to sachets, pouches are popular flexible packaging solutions for a wide range of products. Larger pouches are great for either wholesale transporting gel products from one location to another or providing consumers with on-the-go solutions. Pouches have been become increasingly popular in recent years for recyclable refill packaging, used to reduce the amount of harmful waste created by one-time-use packaging.

For more information on environmentally friendly pouch packaging, get in touch with our experts.

See more: Best E-Commerce Packaging for Beauty and Cosmetics Brands

Gel Packs Packaging

Best for: temperature control

One of the most common gel products is gel packs which can be frozen or heated to provide an ice pack for shipping. The packaging for gel packs is flexible and can be frozen without a loss in integrity – usually plastic is used and not something that could absorb liquid and also freeze like paper. Although this plastic packaging type is not recyclable, it is the most effective at packaging these products.

See more: Everything You Need to Know About Recyclable Packaging

Bottle Packaging for Gels

Best for: large amounts

Especially in the beauty and cosmetics industry, bottles are used to store gels that are frequently used by consumers and contain many uses. For example, shower gels are often contained within bottle packaging, with optional hooks for hanging and various pumps, lids and caps to suit the application. Other uses of bottles for gel products include skincare and cosmetic makeup.

Tube Packaging for Gels

Best for: controlled product dispensing

For gel products used in small amounts infrequently, tubes are a popular choice. High concentrate beauty gels, for example, suit tubes as consumers only require a small amount of product. The smaller opening and long-lasting durability of tubes, especially aluminium tubes, make them ideal for holding medium product amounts and dispensing a small, controlled amount.

6 Benefits of Using Cosmetic Tube Packaging >

Glass or jars are not suitable packaging for gels as these are not squeezable, are breakable, and often expose the product to elements even when not in use. Glass is especially not desired for beauty/cosmetic products as this could easily be smashed in a shower, for example.

Sachet Manufacturing for Gels with Fillcon

Here at Fillcon we specialise in manufacturing sachets and filling a full range of packaging types – from our own sachets to pouches, tubes, bottles, jars and more! Whether your business stocks gel products or supplies cosmetic sample sachets, we are on hand to help manufacture and fill your flexible packaging needs. At our advanced facilitieswe manufacture and fill thousands of sachets per day, with cleanliness and quality ensured.

We offer a range of packaging solutions to fit your gel packaging needs, with consideration made for UV protection, seal strength, micro bacterial protection, and even eco-friendly credentials. See our full range of eco-friendly packaging solutions here.

Get in touch with our expert team to find out more or quote for your next product filling project!

See more: Packaging Trends 2021 – Attract New Customers and Grow Your Brand with these Packaging Trends

See more: Personal Care Packaging Supplier – Shampoo, Gels, Creams & Liquids

Packaging Water – What Are the Best Resources to Package Water?

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Packaging Water – What Are the Best Resources to Package Water?


Packaging is one of the greatest extensions of your brand, and having the right packaging can make or break a product.

There are a range of packaging materials that can be used to package water. All have their own benefits and drawbacks; these will depend on what you need and the message you want to convey with your packaging.

This article from the Fillcon team will go over the things you should consider when choosing the right material to package water.

What Do You Need to Consider When You Are Choosing Your Packaging?

Water is needed in so many ways for a variety of different purposes. From day-to-day consumption to being used in manufacturing processes.

To pick the right materials for your packaging you need to establish the answers to several questions:

  1. Where in the manufacturing process are you going to be using the water?
    1. How will it be used?
    2. Will the water be consumed/used by consumers?
  2. Do you need to transport the water?
  3. What quantity do you need the water in?
  4. Do you want to reuse the packaging, or will you need it to be disposed of?
  5. What message do you want to convey to your consumers with your packaging?

All these questions may not all be relevant to your needs but they will help you ensure that you are choosing the right materials for your product packaging.

The three main materials that you would use to package water are: glass, plastic and aluminium.

 

Glass

Glass is a brilliant choice if you are wanting your packaging to be sustainable because no matter how many times you recycle it the quantity never diminishes. Glass is also a great option if you want to offer a premium feel for your products. Glass is often used in luxury packaging because of this feeling; think of premium perfume bottles and VOSS water.

However, there are some significant drawbacks to using glass. Because of its fragile nature it can break easily. You can reinforce the glass and make it thicker to increase strength, but this can cause it to be less cost affective to produce and also increase the weight of the packaging which has knock on effects for costs further down the supply chain. A 330ml drinks bottle made from glass can weigh between 190g – 250g, compared to the 18g plastic alternative. This increases the transportation costs by five times compared to its plastic alternatives.

Glass is a brilliant choice if you are wanting a sustainable premium quality packaging for your products. But you must take into account the additional costs associated with the production and ensure that the products are protected during transportation and storage.

Plastic

This is a brilliant resource for packaging liquids. It is durable, versatile, and can be moulded into limitless shapes including handles and spouts. As mentioned above, it’s also lightweight, so using plastic compared to glass can help reduce the transportation costs.

Plastics do have a bad reputation for pollution. As plastics degrade over time, small plastic molecules release toxins which can poison soil and infiltrate waterways and damage the ecosystem. This is mainly because it is not being disposed of correctly and handled poorly by the business and consumers.

However, if you partner with a reliable waste management company to deal with your plastic waste, you won’t have to worry about this and can consider plastic as a sustainable packaging choice.

Aluminium

Like glass, aluminium is the ultimate recyclable material. It is lightweight and infinitely recyclable compared to plastic which will degrade overtime and will require more new plastic added over time. Aluminium is also widely recycled compared to some plastics which are only recycled in certain locations. Aluminium is an incredibly strong material to build with, but you must take into consideration rigidity of the material. In some cases denting can occur, and it can be hard to reform compared to plastic alternatives.

Aluminium however does often require more energy to produce each package; on average a standard bottle can produce double the CO2 compared to its plastic alternatives. However, because the aluminium packages are designed to be reused repeatedly, their footprint is often spread over a wider usage timeframe.

Overall, there is no perfect material to package water; each has its own benefits that will be suited to the needs of different businesses.

 

The Different Options Available to You From Fillcon

To put it simply, we manufacture and fill bottles, tubes and sachets. We cover a range of sectors from personal care, cosmetics, automotive and more.

We offer eco-friendly bottle filling services, with volumes ranging from 2ml – 500ml. Within our bottle filling services, we include filling, labelling, coding, capping and even packing into retail cartons. Bottles are available in a range of recyclable materials, including glass, plastic and aluminium.

If you would like to discuss the services we offer and how we can help you and your business, get in touch with one of our team today.

Understanding the Different Types of Cosmetic Packaging Solutions

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Understanding the Different Types of Cosmetic Packaging Solutions


From protecting your products to enticing consumers and eliciting strong emotions, cosmetic packaging has a variety of functions to fulfil. That’s why it’s important to understand the different solutions available, and which is best suited to your business. Balancing cost, weight, design, material choice, and usability is essential in order to make sure your packaging is fit for purpose.

Established in 2011, Fillcon manufacture and fill sachets, bottles, tubes, and more with all sorts of liquid products. We work across a range of sectors, and even provide eco-friendly material options.

In this blog, we provide an overview of cosmetic packaging and explain how to choose the right option for your business.

What is Cosmetic Packaging?

When we talk about packaging, there are three different layers to consider. The primary and secondary product packaging, alongside the packaging used to ship the product to the consumer or Point of Sale (POS).

The term cosmetic packaging is generally used to refer to just the primary and secondary layers. That is, the packaging that is actually in contact with the product, and the layer which houses this primary packaging (e.g., the box for a tube of lipstick!).

Cosmetic packaging is used for products that are intended to improve and enhance the appearance without structurally altering the face or body. Packaging of this kind is important to get right, as it has to balance three important functions. It needs to protect and adequately contain the product, offer convenience to customers, and assist with the marketing of its contents.

Cosmetic products have specific requirements when it comes to packaging. They will be used for months at a time and so the packaging needs to be robust and convenient to use at time of purchase, but also over long periods of time.

The marketing of cosmetic products often appeals to positive emotions and aspirations. That’s why the design of cosmetic packaging is crucial, and important to get right.

Read more: Beauty Marketing Ideas and Inspiration

Common Types of Cosmetic Packaging

Sachets

Sachets can be used to contain small, single dose quantities of products, making them the perfect solution for cosmetic sampling. A variety of liquids, gels, and creams can all be contained in sachets, and they can even be manufactured using recyclable materials. Available printed in a variety of colours, they even come with an open tear notch making them incredibly easy to use.

Everything You Need to Know About Sending Free Samples to Influencers >

Tubes

One of the most popular cosmetic packaging types, tubes can be used for a range of different products. Generally made from aluminium or plastic, they are lightweight and provide consumers with more control over the quantity dispensed. That makes them ideal for gels, creams, and other products that will be used in small doses each time. Their flexibility also provides added convenience to customers as they can get every last drop out of the packaging.

Related: The Ultimate Guide to Tube Filling >

Bottles

Ideal for liquids, bottles can come in a variety of materials and sizes and even include pumps or sprays to facilitate usability. From tiny 2ml fragrance vials all the way to 500ml shampoo bottles, they are perfect for a range of product types. Depending on your target market, there are also many options when it comes to materials. Whilst glass bottles provide a feeling of quality and luxury, recyclable plastic can also work well for many liquids, gels, and creams as it is lightweight and highly robust.

Cosmetic Bottles – Reasons to Use Bottles for Cosmetics >

Pouches

Pouches are essentially large sachets, and are increasingly popular in the cosmetics market. They make the ideal receptacle for things like face masks, bath salts, and makeup products. Flexible and lightweight, they can help minimise shipping costs and are available in a variety of materials. If sustainability is important to your business, they can be made using a multi-layer laminate that properly protects and contains the product whilst minimising the plastic used.

Find out more: Benefits of Using Pouches for Your Packaging >

Jars

If you’re looking to package cosmetic products that don’t pour well such as creams, lotions, and cleansing products, jars can be a great solution. They can come in a variety of sizes and materials including glass, plastic, and aluminium. They can be supplied with highly visual printed labels to attract consumers, and screw top lids to help protect the product from air and contamination.

Beauty and Cosmetic Labelling Requirements

Tins

Tins are made from aluminium and are perfect for small sized products like lip balms or glosses. Aluminium can be easily recycled without degradation, which is why it is proving such a popular material choice for a range of cosmetics. They are lightweight and available with screw top lids, making them good for travel and highly convenient.

Choosing the Right Cosmetic Packaging for Your Product – Things to Consider

Materials

One of the most important factors when it comes to cosmetic packaging is material choice. Whether it’s plastic, aluminium, glass, or even bioplastic, it needs to be suitable for the product in question, and not degrade whilst in contact with it.

More than that, the material needs to be highly durable as (unless it’s sample sized) the product is likely to be used over a long period of time. It therefore needs to be robust enough to handle regular handling and protect the product from heat, UV light, and air which can affect smell, texture, and colour, making it unusable.

The material you use also needs to appeal to your target market. For example, if you’re selling high end products, a material like glass or aluminium will provide a greater feeling of luxury than plastic.

Best E-Commerce Packaging for Beauty and Cosmetics Brands >

Environment

A recent survey by Deloitte found that 61% of consumers had limited their plastic use in 2021, and 34% chose to buy from brands that had environmentally sustainable values and practices. That’s why the environment is an increasingly important concern for businesses when it comes to product packaging. Choosing recyclable or recycled materials for your packaging means you’ll still appeal to this significant portion of the market.

Our Eco-Friendly Packaging Options >

Design

People buy cosmetics not merely for their function, but also because of beauty and lifestyle aspirations, styles, and trends. That means cosmetic packaging needs to evoke specific emotions in consumers if it is to prove effective, making good design even more essential. The industry is also highly competitive, with many different brands vying for attention on the physical or digital shelves. That means your packaging needs to be tailored to your brand identity with a distinctive look and feel to ensure it draws the eye.

Read more: 9 Luxury Packaging Ideas to WOW Customers

Usability

A cosmetic packaging solution is not a solution if it offers a poor user experience. Cosmetics are often used daily over the course of many months. That means your packaging needs to be convenient to use and dispense the product, and sustain this convenience over the entire course of its life.

Consider the product you want to sell. Generally, it’s intended use and viscosity will inform the type of packaging you choose. For example, thick formulations are better suited to jars, whereas liquids and thinner gels, creams, and lotions can work well in bottles and sachets. You may also want to consider whether you need something like a pump, spray nozzle, or screw top lid to provide added functionality.

Tips for Choosing the Right Packaging for Small Businesses

Cosmetic Packaging & Sampling Solutions with Fillcon

Fillcon are a specialist filling company based in Bristol, providing leading cosmetic sampling solutions that hit the mark time after time. We fill a range of receptacles with a range of products, from 2ml samples to much larger volumes. Able to organise design, production, and labelling through our partners, we’re the first choice for some of the UK’s most exciting brands.

Talk to us today about your project!

See more: Everything You Need to Create Stunning Cosmetic Boxes

See more: Switching to Eco-Friendly Cosmetic Packaging

The Psychology of Cosmetic Sampling: How it Influences Consumer Behaviour

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The Psychology of Cosmetic Sampling: How it Influences Consumer Behaviour


The psychology of cosmetics sampling is the process of understanding why and in what ways a consumer is influenced by getting a free sample. Proper understanding of sampling and its benefits can lead to an increase in perception and sales among cosmetics consumers.

Sampling comes with a number of benefits to customers and businesses alike. These include:

  • Reduced risk to customer due to the ability to trial products.
  • Reduced cost of transportation for businesses from the lowered size and weight of sachet packaging.
  • Lowered carbon footprint and energy consumption of both production and transportation, leading to an increase in sustainability and lowering environmental impact.

At Fillcon, we pride ourselves on providing the highest quality and service available for cosmetic sampling and filling services. We have a wealth of experience in the cosmetics, health, and beauty sectors, with over a decade of history in manufacturing and filling sachets behind us!

In this article, we will explore the different ways in which sampling can affect the psychology of your customers. We will talk about how sampling influences consumer behaviour, how it combats risk aversion, and ultimately how it benefits you.

How Does Sampling Work?

Cosmetics sampling works on several levels of psychology, providing a range of benefits for businesses and consumers alike. These benefits feed into how customers interact with a particular brand or product and ultimately influence whether or not they will buy something.

The main ways in which sampling affects the psychology of a customer, ultimately influencing the way in which they behave regarding products, are:

  • Reciprocity
  • Salience (importance or noticeability)
  • The powers of ‘experience’ and ‘free’
  • Risk factors and risk aversion

By focusing on the benefits of each aspect of consumer psychology regarding cosmetic sampling, you will be well equipped to provide samples that can greatly improve your reception and sales.

Reciprocity

A key principle behind the psychology of sampling is reciprocity. This is the idea that when you’re given something, you’ll want to give something back in return. A free sample can be viewed much like a gift or an act of kindness in this regard.

By receiving a sample for free, the customer will be in a situation where they have gotten something without paying for it. Normally they will have paid with money, but in the case of a free sample they have only gained.

This will give them a sense of duty that makes them want to buy your cosmetic product to reciprocate the free sample that they were given. With the quality bottle, tube, pouch and sachet filling services offered by Fillcon, you can make sure they’re not left wanting!

Even if a customer’s reciprocity doesn’t result directly in a sale, it will cause them to view your business and product favourably. This can eventually result in sales of other products due to the good impression your samples would have left on them.

Salience Bias

Salience is the importance or noticeability of something. For cosmetics, this means how easy it is for a product or brand to enter and stay in the mind of a consumer. Salience bias therefore refers to how a customer will be more likely to buy a product that they find impactful.

Something that is striking or memorable is easier to focus on than something that… isn’t. This is seemingly obvious, but incredibly important – and easy to overlook.

Giving a product salience through samples can have a significant impact on how a customer sees it. Packaging (such as pouches featuring our signature Fillcon Spout), product features, and accessibility all feed in to how a product is perceived.

Using Fillcon’s services to fill your sachets and other liquid cosmetic packaging can separate your product from others, making it easier for a customer to notice and keeping it fresh in their mind when it comes to making a purchase.

Free samples give inherent salience through their unique ability to give a customer a physical experience of your product at no detriment to them. This will give them a memory of your product which they can relate to whenever they think about buying it.

The ‘Power of Free’

The concept of ‘free’ is often considered to be a trap. A popular phrase – “there’s no such thing as a free lunch” – is a result of this idea. And it’s true! Free samples often result in a customer wanting more, leading to an increase in sales.

Free samples come only with upsides. They are typically hassle free, don’t involve commitment, and provide a service or product to a customer that they would otherwise have to pay for.

A free sample is appealing. It only involves gain for the customer and helps to invoke the other psychological elements of sampling such as reciprocity.

In turn, the free sample will result in a consumer viewing a brand or product under a positive light, creating a link between them and the brand which helps drive customer satisfaction and sales.

Learn the ins-and-outs of product sampling and how it’s used for promoting your business here. >

The ‘Power of Experience’

Having a physical experience of using a product to remember when considering buying it creates a connection that is invaluable when it comes to making that final decision.

A free sample achieves the power of experience by giving the customer memories of the sensations involved when using a product. It does this by providing just enough of the product so they can see its worth, while leaving them with the feeling of wanting more.

Risk Factors

Spending hard earned money on an unknown product is a risk for most people, convincing people to pay for a product they have never tried before can be challenging. Giving away a product for free is a solution to this, but not a good one for businesses.

Sampling removes the risk factor to both parties. Providing a small amount of the product in a sachet or pouch gives the customer the ability to make an informed decision about purchasing a full product in the future without having to give one away.

There are a number of benefits to using the sachets and pouches that Fillcon can procure, manufacture, and fill, for both consumers and businesses. They are cheaper to transport, cost less to store, and can lead to a decrease in your carbon footprint. Find out more about our cosmetic sampling solutions, or get in touch.

 

What is Risk Aversion?

Despite the elimination of the risk factors involved, most customers still have some level of risk aversion that extends beyond the exchange of money. Understanding this aversion, and how to combat it, is a good way to see how sampling can influence the behaviour of consumers.

Simply put, risk aversion is the tendency people have to avoid risk and change. There’s a lot more to it than that, however.

With cosmetic products, risk aversion can mean that a customer might continue to use something they’re already familiar with rather than try out a new product, even if making the change would be purely beneficial.

It can be scary to try something new. Whether this is going skydiving for the first time, or just changing the type of shampoo you use, there are a lot of factors to consider – so much so, that many are averse to taking a risk in the first place.

Samples can then be used to provide consumers with the ability to make an educated decision regarding your product.

Samples come with a number of added benefits for customers. They are convenient, offer an increased awareness of what the product does, and improve understanding of its purpose, effectiveness, and attributes.

Cosmetic sampling is unique as it provides the ability for a customer to really get to know what it is they’re buying. They can see how well it works for them, how it smells, feels, and whether it is right for them.

Once a consumer finds out that they like a cosmetic product, their risk aversion will be overcome. They will then feel comfortable to buy more of your product with the knowledge that they gained from using it before.

For specifics on how samples can help your business, look at our guide on perfume samples. >

Cosmetic Sampling Solutions with Fillcon

At Fillcon, we provide the highest quality and the best service to ensure the manufacturing and filling of sachets for your cosmetic samples is the greatest it can be. We can fill bottles, tubes, jars, and tins with the liquid cosmetics of your choosing.

Whatever the goal of your samples may be, we believe that choosing a great cosmetic sampling solver is the best place to start. Fulfilling orders of 10,000 or more, Fillcon is the first name in cosmetic sampling!

Our sachet solutions come with a number of environmental benefits. From the energy and materials saved in production (up to 70% less plastic than a rigid container!) to the reduction in carbon footprint that results from easier transportation and storage, you can be sure that you’re making a better impact on the environment.

If you’re in need of sachets for your samples or are interested in some of our other services, don’t hesitate to get in touch! Otherwise, check out some related articles below.

Check out our beginner’s guide on how to sell your cosmetics internationally. >

Take a look at some eco-friendly packaging tips for liquids. >

A Beginner’s Guide to Cosmetic Sampling Regulations in the UK

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A Beginner’s Guide to Cosmetic Sampling Regulations in the UK


At Fillcon, we believe in providing the best service that we can for your cosmetic sampling solution needs. We manufacture high quality sachets for cosmetic sampling, fulfilling orders of 10,000 or more, and work with our trusted manufacturing partners to procure bottles, tubes, tins, and more, which we can fill with your product.

Making sure that the rules and regulations are followed is an important step of the packaging and manufacturing  process. Without following the proper procedures you’re at risk of breaking the law. We make sure all of our sampling and filling solutions are compliant with the latest UK legislation, but there are other things you will want to be aware of as well.

This is not an exhaustive list of all the legislation surrounding cosmetic products and sampling, but it should give you a good first look at the regulations of the industry.

Why does the UK have Cosmetic Regulations?

With cosmetic products and samples, there are a number of regulations attached that serve as guidance for their production, packaging, and distribution throughout the UK.

These regulations serve several key purposes, including:

  • Ensuring the safety of animals through restrictions on animal testing.
  • Keeping consumers of cosmetic products safe with vigorous testing and strict guidelines.
  • Protecting businesses by outlining what needs to be included on packaging, in technical documentation, and within the product itself.
  • Reducing the environmental impact of cosmetics through the prohibition of things like plastic microbeads.

Cosmetic products are required to have a legally defined “responsible person” associated with them to ensure safety measures and legal requirements are met.

Safety assessments need to be carried out to ensure the cosmetics are safe for human use, taking into account the intended function of the product, its ingredients, and potential risks associated with it.

Manufacturers must ensure that their cosmetics are manufactured and packaged in a hygienic environment. Microbiological testing must be carried out to make sure that the product is free of harmful bacteria and other microorganisms.

At Fillcon we ensure your cosmetic product packaging and samples operate smoothly. With machines of optimal quality that go through rigorous testing, our facilities are the best they can be provide assurance during each stage of the production process. Get in touch to start with us today!

As well as regulations on the physical product there are also regulations that cover the labelling, advertising claims, and documentation of products. While there can appear to be a lot of regulations involved, they all serve to protect both businesses and customers alike.

For more information, look at our article on legal requirements for packaging in the UK. >

What Classes as a Cosmetic Product?

In the UK, there are several factors that need to be considered when determining whether or not a substance is actually classed as a cosmetic product. These include the purpose of the product, the intent behind its use, and the contents of the product.

What is the Purpose of the Product?

A product is counted as a cosmetic when its intended use is to perfume, clean, remove body odour, protect (i.e. sun cream), maintain the condition of, or change the appearance of a part of your body. Which parts are included in this are listed in the section on the intended use location of the product.

What this basically means is products designed to aid with hygiene or beauty are typically classed as cosmetics. On the other hand, a product with direct health benefits will not meet this same classification as its intended use is not purely cosmetic.

For example, a product designed to conceal a spot will count as cosmetic. A similar product that conceals a spot, but has the added benefit of preventing further spots, also counts as cosmetic. Meanwhile, a spot treatment cream will not count as a cosmetic as it is intended to cure an ailment.

Where is the Product Intended for Use?

The location in which a product is meant to be used is another determining factor on whether is meets the legal definition of a cosmetic product.

The applicable locations for a product to count as a cosmetic are:

  • Hair
  • Nails
  • Lips
  • Teeth
  • Epidermis (skin)
  • External genitals
  • The oral cavity’s mucous membrane

These locations are generally external, and if a product is not intended to be used on one of them it isn’t likely to be a cosmetic. For example, something like an ingested tablet, eye drops, or ear drops are not cosmetics, while toothpaste and deodorants are.

What does the Product Contain?

The ingredients contained within a product determine whether or not it counts as a cosmetic. There are levels and limits to harmful chemicals that can be contained in certain products. Exceeding these limits will cause your product to be classed either as not a cosmetic, or an illegal cosmetic.

In accordance with UK law, your product should not contain any ingredients which are prohibited in cosmetics. There are also restricted ingredients that are allowed in certain quantities – for example, tooth-whiteners can contain up to 0.1% Hydrogen Peroxide, meaning any that have an excess are classed as illegal cosmetics.

Non-cosmetic products may fall under other regulations, such as for foods, biocides, or general safety regulations. Care must be taken to ensure that cosmetics are not classed as medicines due to their presentation, ingredients, or claims about its effects, as these come with their own strict rules and regulations.

What is Good Manufacturing Practice?

Good Manufacturing Practice, or GMP for short, is the minimum standard a medicine’s manufacturer must meet in their production processes. If your product meets the criteria for a cosmetic product, it will not be subject to this law, and you can disregard this section.

To meet GMP standards, a product must be of a consistent high quality, be suitable for their intended application, and meet any requirements of their product specification or marketing authorisation.

Organisations who must comply with GMP and good distribution practices include manufacturers, wholesale dealers, blood establishments, and non-UK sites employed by UK marketing authorisation holders.

Inspections and checks are made by regulatory agencies to ensure that GMP requirements are being met. This includes inspection when an application is made for a relevant license, periodic checks, and checks on overseas manufacturing sites. Different laws apply to sites that produce veterinary medicines.

For a full overview on the rules and regulations that surround GMP regarding medicines in the UK, check out the government website. For more insights on medicinal packaging solutions, look at our tips on using bottles for medicine.

What is Included in Cosmetic Product Safety Information?

To ensure that your cosmetic products are safe to use, there are various rules and regulations that surround them. This includes the precautions that have to be taken by users of cosmetic products, as well as the labelling that has to be provided to outline these considerations.

The labelling of cosmetic products is important to ensure that they are used correctly and prevent any health and safety concerns for consumers. The labelling must include:

  • The name and address of the manufacturer or importer.
  • An ingredients list, following the proper UK guidelines.
  • A durability marking, i.e. a “best before” or “use by” date.
  • The function/instructions for use of the product.
  • Precautions that must be taken when using the product.

It is an offence to supply an incorrectly labelled cosmetic product. It is also an offence not to undertake the relevant safety assessments, and technical documentation must be recorded and compiled properly.

The “Regulation 2009/1223” sets out the main requirements that cosmetic products need to meet before they can be put onto UK markets.

Cosmetic products need to be packaged in a way that shows it for what it is. The presentation of the product, from its form and odour to its colour, appearance, and packaging specifics, must all indicate that it is a cosmetic and not in fact a foodstuff. Otherwise, the health and safety of customers is at risk.

Likewise, the labelling and description of the product, along with instructions for its use and disposal, must provide the ability for consumers to use the product as it is intended.

If you have a product that you’d like us to fill, or are in need of sachet manufacturing for your cosmetic samples, get in touch or request a quote!

When is the Labelling of ‘Nominal Content’ Exempt?

For general cosmetics, such as those packaged within bottles, jars, tubes, or pouches, there is a requirement to display a ‘nominal net content icon’. What this essentially means is that the quantity of solids or liquids contained within must be displayed on the product packaging is grams (g) or millilitres (ml).

However, there are exceptions to this rule. Cosmetic products that weigh less than five grams, contain less than five millilitres, or are stored within capsules, samples, or sachets (such as those manufactured and filled by Fillcon!), are generally exempt from nominal content labelling.

Packaging with nominal content labelling has generally been accompanied by an ‘℮’ symbol. Contrary to popular belief, this symbol does not mean that the quantity of the product is an estimation. Instead, this symbol means that the weight or volume of the product has been weighed according to EU legislation.

Since leaving the EU, legislation regarding nominal content labelling for cosmetic products in the UK has somewhat changed. In this case, from the 1st of January, 2021, there is no longer the requirement for packages to display this symbol.

Using the ‘℮’ is now considered a declaration from packagers that the contents of the product comply with the ‘average system’.

Check out the top seven benefits of using a British cosmetic supplier. >

Cosmetic Sampling Solutions with Fillcon

Whether its sampling for your new cosmetics brand to get your name on the market, or if you have a liquid product needing filling into bottles, pouches, tubes, tins, or jars, we have you covered.

Following the regulations for cosmetic products and samples will keep everything running smoothly, preventing nasty surprises and making sure the health and safety of your customers is given proper consideration.

If you’re interesting the cosmetic solutions offered by Fillcon, get a quote or contact us today! We have more helpful articles below that you can check out if you’re after more information or advice.

For more advice, check out our beginner’s guide on selling cosmetics internationally. >

Take a look at our insights on cosmetic trends for 2023 and 2024. >

Medicine Bottles – Tips for Using Bottles for Medicines

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Medicine Bottles – Tips for Using Bottles for Medicines


Medicines can come in a variety of packaging types, usually defined by product quantity and medicine form, i.e. capsules or liquid. The main types of packaging for pharmaceutical goods includes blister packs (preformed plastic/foil packaging for solid tablets) and bottles, made from plastic or glass.

This guide to using bottles for medicine packaging will highlight aspects to consider as well as tips for using bottles. As bottle filling experts across multiple sectors, Fillcon are the filling specialists in the South West with the experience and machine capabilities to provide a range of services.

Find out about Fillcon >

Bottles have long been used for medicine, especially glass. Throughout history, particularly in the 19th century with the advent of prescription bottles, glass bottles have been used to house both liquid and solid medicines. Glass was a popular material choice not just because of its availability, but also because it has few reactions with other substances.

When pills were powdery and less solid, cotton balls would be inserted in the bottle to cushion the pills and prevent them crumbling. Now, modern pills are coated and less susceptible to breaking, so the cotton ball is less common.

Medicine Bottle Shape

Although shape is up to the producers’ creative choices, liquid medicine bottles are commonly in the ‘syrop’ style – meaning syrup in French. Other medicine bottle shapes/styles include the prescription pill bottle; shorter with a wide neck for easy retrieval; and the vaccine bottle; a very small glass bottle.

See more: 8 Benefits of Using Bottles for Project Packaging

Medicine Bottle Material

As stated above, glass has historically been the medicine bottle material of choice as it has good barrier properties and does not react with substances contained in it.

Plastic has become more popular over the last century as a packaging material for medicine and more. The affordances of plastic, such as the fact it is lightweight, durable and extremely malleable, make it a common packaging material.

Both materials are durable, effective at protecting contents, and strong. Though more care may have to be taken with glass, glass bottles may be preferred for medicine due to recyclability.

Medicine Bottle Colour

Medicine bottles can come in a variety of colours, often depending on the contents or material.

It is common for glass to be tinted orange or brown as these colours prevent ultraviolet light from damaging contents via photochemical reactions. Blue and green tints are also often found, especially for natural oils, essences or supplements.

Plastic medicine bottles can be any colours, however white is the most common as it appears clinical. Clear plastic isn’t usually found for medicine, but this can instil trust in consumers if they can see contents. Clear bottles for medicine may also not be ideal for medicines sensitive to light.

Medicine Bottle Closure

Medicine may be distributed for positive, healing effects, however in the wrong hands or taken in the wrong quantity, medicine could be harmful, for example to children. This is why many medicine bottles have ‘child resistant’ closures, whereby users must press down and then twist the cap. Regulations (i.e. ISO 8317: Child-resistant packaging – Requirements and testing procedure for reclosable packages) ensure medicines are not easily accessible by children.

Closures on medicine bottles are also important for protecting the contents from spoiling. Aside from the lock closure, other common closures include screw tops, pumps or atomisers, for example for hay fever spray medication.

Tips for Using Bottles for Medicines

Here are some top tips when using bottles as medicine packaging:

  • Ensure compliance – for example with child-resistant closures.
  • Consider sealing – some medicine bottles may have a foil inner seal to keep contents fresher in the event the lid is removed prematurely.
  • Use labels – medicines must have clear, informative labels on their bottles. Usually, prescription medicine has a very information-heavy label and also an insert inside the bottles.
  • Stay sanitised – when filling medicine bottles, the environment must be sterile and with no chance of cross contamination.
  • Consider disposal – consumers are evermore environmentally conscious and therefore may prefer certain packaging materials. Plastic pill bottles are not widely recyclable but may be accepted. Glass, on the other hand, is more widely recycled.

Find out more about eco-packaging here.

Get Started with Fillcon

Here at Fillcon, we have the machine capabilities to fill liquids, creams, serums, oils and more in dose sizes from 0.5ml up to 200ml. We have experience across multiple sectors, from automotive and industrial, to cosmetics and medical, providing specialist expertise to every project we take on.

Quality and customer satisfaction are extremely important to us, reflected by our ISO 9001 standard and many quality ensuring procedures, including pressure testing, vacuum testing, weight monitoring and regular visual inspections. Not only do we concentrate on creating fit for market products, but also maintaining immaculate conditions at our facilities, ensuring cleanliness for products with TVC tests and regular cleaning.

If you are looking for filling services with cleanliness and customer satisfaction ensured, for medical or any other sector products, contact Fillcon today.

Got a project in mind already? Get a quote!

Check out our services >

Find out about our facilities >

Best Alternatives to Plastic Bottle Packaging

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Best Alternatives to Plastic Bottle Packaging


Every minute, more than one million plastic bottles are sold. That’s a lot, and most of it isn’t being recycled. In fact, it’s estimated that over 12 million tonnes of plastic make their way into the marine environment every year. As conscious business owners, it is vital we take steps now to protect our planet. There are plenty of alternative materials out there which fulfil the same function as plastic but are either recyclable or degrade with minimal impact. But with liquid products requiring specialist packaging, it’s tricky to know which to go for.

At Fillcon, we’ve been filling all sorts of receptacles with all sorts of liquids, gels and creams for years! We’re experts in our field and are passionate about encouraging people to consider eco-friendly packaging options where possible. From sachets to pouches to cosmetic tubes and bottles, we love working with our clients to deliver flawless filling solutions.

In this blog, we outline some great alternatives to plastic bottles so you can decide on the best option is for your business.

Why Are Plastic Bottles Bad for the Environment?

If you’re thinking plastic bottles aren’t so bad, we’re here to set you straight! Plastic bottles contain a chemical called Bisphenol A or BPA which seeps into water and has been linked to diseases like cancer and hormonal issues.

Plastic doesn’t biodegrade but importantly it does photodegrade. This means over time it will break down into smaller and smaller fragments which contaminate water sources and enter our food chain. The presence of plastic in the ocean presents a danger to all kinds of marine life including seabirds and turtles.

And if that isn’t enough to convince you, just think about the Great Pacific Garbage Patch – it’s three times the size of France!

See more: Everything You Need to Know About Recyclable Packaging >

6 Alternatives to Plastic Bottles

So, we’ve convinced you that plastic bottles are bad news for the environment. But what are the alternatives? Below, we go through some of the other options available.

See more: A Beginner’s Guide to Sustainable Packaging for Liquids >

Glass Bottles

Glass has much better eco-credentials than plastic. It doesn’t contain any of the nasty chemicals you get with plastic and can also be infinitely recycled without losing integrity. If you choose glass for your liquid packaging, however, make sure you consider its fragility and weight. These qualities mean it might not be suitable for all applications. For the right product, though, this can make the ideal replacement.

Read more: Everything You Need to Know About Recycling Bottles >

Recycled or Plant Plastic

Plastic does have some beneficial qualities when it comes to packaging. If you’re struggling to do without, there are some options that can help mitigate the impact. Choosing plastic that is both recycled and recyclable will greatly reduce the amount of your packaging the ends up in landfill or in the ocean.

Another option is Plant or Bioplastic; plastic made from plants like corn or sugarcane or even by microorganisms. Both of these alternatives mean you don’t have to go without the inherent benefits of plastic – there’s a reason it’s everywhere!

8 Benefits of Using Bottles for Product Packaging >

Lined Paper/Cardboard Bottles

Bottles made from paper or cardboard are the hot new topic in sustainable packaging. These nifty receptacles use a thin lining made from plant plastic or a minimal amount of normal plastic to contain the liquid, and a 100% recyclable paper or cardboard outer shell. This is a clever way of going green without ramping up your costs.

Aluminium Bottles

Like glass, aluminium can be recycled again and again without losing value. Significantly less energy is used to recycle aluminium than is used to refine and smelt it from raw bauxite. Recycling also preserves our limited supply of natural resources. Once they’re gone – they’re gone! Lightweight, robust, and affordable, aluminium can be a great way of going plastic free whilst still retaining some of the best features of the material.

Related: Why Aluminium Tube Packaging Is So Popular in Cosmetics >

Eco-Friendly Pouches

Pouches are lighter than plastic bottles and they save space. However, some of the liquid pouches currently on the market aren’t recyclable. Fillcon offer a pouch that is essentially a large version of our PP recyclable sachet laminate – made with reduced plastic overall and totally recyclable too!

Fillcon Recyclable Pouch Packaging >

See more: Benefits of Using Pouches for Your Packaging >

Offer Refills

Of course, the best alternative to single use is re-use! Offering your customers the opportunity to refill their receptacles or purchase sustainably-packaged top-ups can be a great way of committing to greener materials and cutting down on overall packaging waste.

In the long run, setting up the infrastructure to offer refills for your products can save you and your customers money. Whether you’re selling laundry liquid, car shampoo, cosmetics, or milk, reusable containers are a great route to go down.

Don’t want to do the filling yourself? Get in touch with Fillcon and our friendly, hyper-efficient team of experts will be on hand to advise you.

Eco-Friendly Sachets and Packaging in Bristol

Fillcon are always on top of the latest innovations in sustainable packaging. We pride ourselves on our premium filling solutions and exceptional customer service. We’re passionate about filling and love each and every sachet that leaves our high-tech factory.

If you need something dispensed into an eco-friendly bottle, we can provide the service you require. We manufacture your products with care and expertise, taking the hassle out of the production process – and some of the plastic too!

To find out more about our services, contact us for a quote or get in touch.

Read next: A Beginner’s Guide to Different Types of Bottles >

Read next: Bottle Design – How to Make Your Bottles Look Amazing >

 

The Ultimate Guide to Perfume Samples

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The Ultimate Guide to Perfume Samples


Perfume samples are small containers of fragrances, typically around 2ml in size, that allow users to try perfumes without the expensive price tag that comes with buying the whole bottle. Here at Fillcon we have designed a constructive article to help perfume businesses or others within the fragrance industry better understand the ways in which perfume samples offer a convenient and affordable way for customers to experiment with different scents and subsequently find the perfect fragrance for them, ultimately boosting sales.

The Significance of Perfume Samples

Perfume samples are an excellent way for people who are just starting out on their fragrance journey to try different scents without breaking the bank. Another advantage of these samples is that they allow users to test out new fragrances without worrying about them going bad over time if they don’t like it – something that could happen if you buy a full-sized bottle and then find out it’s not your style after all! Plus, since these samples are much smaller than their bottled counterparts, they’re easier to travel with and more convenient overall.

Many companies choose this form of sampling to promote their products, while others manufacture their cosmetics or fragrances specifically to be marketed in this format. Positioning a new fragrance in the market is not always easy. Throughout your business trajectory, you’ve probably faced an infinite number of difficulties when attempting to position a product in the market. This is where perfume sampling can significantly boost your sales through brand awareness as a result of a try-before-you-buy ethos.

Learn more: What is Product Sampling? A Guide to Product Sampling and How it Can Be Used for Business Promotion. >

Some Product Sampling Statistics

Figures matter in the world of business, and there are few better ways to convince you as to the effectiveness of fragrance sampling than by showing you the evidence. Here are some interesting facts regarding product sampling across various industries:

  • A study by Arbitron found that after trying samples, over a quarter (26%) of those who previously hadn’t heard of the product went on to buy it. Similarly telling is that just under one fifth of those who’d heard of the product but never bought it went onto buy it after sampling. In other words, it works!
  • Some reports have foundthat as many as 73% of consumers were likely to buy a product upon sampling it.
  • The effects of free samples have been shown in previous studies in the publication Marketing Journal to still be impacting customer purchasing intent a remarkable 52 weeks (a whole year) after being given the sample.

With the proliferation of online shopping in recent years, something which has affected the cosmetics industry is the inability for online shoppers to sample. For such a sensory-driven industry, losing the sampling tool in the toolkit has been something of a struggle. In fact, according to a study by BigCommerce, 58% of surveyed shoppers cited an inability to test products as being amongst the main reasons stopping them from going on to buy them.

Given that at the minute, especially, so much of retail has shifted to an online setting, it’s not a sales avenue you want to be missing out upon as a business. Beauty and cosmetic brands, therefore, are increasingly turning to their samples; by sending free samples out directly to the customer, they’re able to bring a little bit of the shop into the consumer’s home.

Build Rock-Solid Confidence

One of the greatest assets of cosmetic sampling as a marketing tool is the manner in which it helps build more resolute brand and product confidence. Any business can make grand claims and tout their product’s miraculous properties, but the proof, as they say, is always in the pudding. In this way, product sampling doesn’t just build consumer confidence, it builds trust and loyalty as well.

Even if a customer doesn’t go onto buy your product after sampling it, the fact that they’ve been given it as a ‘goodwill gesture’ means they’re more likely to recommend it to someone else as their own good gesture, in turn. This is called the law of reciprocity; it means that even if you don’t get a direct sale from your product sample, you’re getting indirect benefits, too.

Types of Perfume Sample Packaging

Packaging for perfume is essential for several reasons. It must protect the fragrance from exposure to light and air, which can degrade the quality of the scent, and it must be durable enough to withstand being carried around in a purse or suitcase. Additionally, the packaging should be attractive and reflect the image of the brand.

Some of these perfume sample packaging options include:

  • Bottles with various spray lids
  • Liquid pouches with nozzle attached
  • Tubes for scented creams

Take a look at our service options here. >

Perfume Sampling Solutions from Fillcon

At Fillcon, we work closely with our customers to ensure premium results – with our fragrance clients supplying the perfect sampling bottles, and us providing the sanitary environment for precise, clean filling. Our experience in the filling sector enables us to offer a variety of options most suited to the application, bottle size and fill dose.

So, if you’d like to find out more about our cosmetic sampling solutions and get the ball rolling with your perfume samples, then get in touch or request a quote! Our team of experts would love to hear from you. Alternatively, take a look at our blog to find out more about what it is we do.

Next read: Important Considerations for Packaging Liquid Products. >

Tips for Choosing the Right Packaging for Small Businesses

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Tips for Choosing the Right Packaging for Small Businesses


With retail increasingly moving online, effective packaging is more important than ever. Not only does a positive ‘unboxing experience’ generate brand loyalty, but appropriate packaging also reduces the risk of costly damages.

If you’re a cosmetic business, you need to choose materials that properly contain your liquid, gel, or cream. Equally, if you’re producing food or drinks, you need to ensure the contents stay fresh and fit for consumption.

Lots of people are influenced to buy from small businesses and independent retailers because they promise a personal, unique shopping experience. This is something to capitalise on at the outset, demonstrating to your customers that your business is one-of-a-kind.

Essentially, packaging for any business is effective if it balances two central concerns. It should maximise and showcase the desirability of your products, but minimise your costs in terms of materials, transport, and storage.

Fillcon deliver high-quality packaging solutions to a wide range of businesses. We manufacture sachets and fill tubes, pouches, and bottles to an outstanding specification. We’re passionate about offering our clients the best level of customer care, and a superior quality of finish.

In this article, our team of filling experts outline some top tips for choosing the best packaging.

Packaging Tips and Ideas for Small Businesses

If you’re a small business, getting to grips with your packaging early on is crucial. You will need to consider your secondary as well as primary packaging. These are the two types of packaging that consumers will interact with – the materials directly in contact with the product, and the box, envelope, or pouch that the product is shipped in.

Making sure both of these are attractive and bespoke to your brand but also fit for purpose can make or break an independent business, so listen up! Below, we explore the key things to consider when making the right choice for your products.

Secure & Durable

Whether it’s primary or secondary, your packaging needs to contain your product and prevent leakage or loss during transit. Though your courier or logistics provider may be at fault, as the business owner, you will unavoidably be tainted by the negative experience your customer has when your package turns up crumbled and broken. So, take steps now and avoid this situation.

Test your packaging using the ‘drop test’ and make sure it stands up to a bit of rough handling. Keep in mind that your different levels of packaging are in dialogue with each other. If your products are packaged in glass bottles, for example, your secondary packaging will need to be even more robust to make up for it and filled with insulating materials to prevent damage.

Right for Product

Your packaging requirements will largely depend upon what your product is. If you’re selling mouthwash, you’re not going to pack it in a paper bag! In practical terms, your packaging needs to be able to properly contain your product, particularly if the contents are volatile and difficult to transport.

Beyond this, it’s important to make sure your packaging can protect the product from external hazards that might cause it to spoil like heat, water, and bacteria.

Shape & Size

These days, people live busy lives, so making your secondary packaging letterbox friendly is super convenient for your customers. Even more important, though, is ensuring the size and shape of your shipping boxes are appropriate to the size and number of products in the order. No one likes unnecessary packaging!

From your perspective, you might also want to consider choosing standard sizes where possible. Doing so will reduce production costs and give you greater logistical flexibility when it comes to domestic and international shipping because these dimensions will be relative to pallet, warehouse, lorry, and freight size.

Packaging Tips and Advice for International Delivery >

Sustainability

Consumers are becoming increasingly eco-aware, so trying to minimise your business’ impact on the environment can help differentiate your brand and build loyalty. One way of doing this is choosing sustainable materials for your packaging. This might include recycled or recyclable materials, biodegradable packaging or even offering a refill scheme!

At Fillcon, we fill a range of eco-friendly containers. Whether you want to cut down on plastic use or eradicate it altogether with alternative materials, we can create a filling solution to suit your brand.

See more: Switching to Eco-Friendly Cosmetic Packaging

Bespoke to Brand

Packaging design is a great opportunity to build brand awareness. A stunning, luxury packaging design can target your ideal demographic and help you make a name for yourself if you’re a new start-up on the scene.

The opportunities for creating branded packaging are endless these days. Your design can be printed onto boxes, tubes, sachets, bottles – whatever you like! Though it might seem like a large outlay when you’re still finding your feet, investing in attractive packaging that is bespoke to your brand will help distinguish you from your competitors.

Best E-Commerce Packaging for Beauty and Cosmetics Brands >

Personal Touches

Finally, a great tip for small businesses who are still building their reputations is to add personal touches to their orders. This might include a personalised note or even a few free samples.

At Fillcon, we specialise in filling sachets and can work with your business to produce a range of highly desirable sample-size products to wow your customers – just get in touch and ask!

Read more: Sample Packaging Ideas and How to Get Started

Types of Packaging for Small Businesses

There are a variety of options out there suited to different budgets, business values, and product types. Here are some popular options:

Paper/Cardboard Boxes

  • Commonly used for secondary packaging.
  • Made from recycled paper pulp and recyclable in turn.
  • Cheap and robust.
  • Can become damaged if wet.

Aluminium Tubes

  • Infinitely recyclable without degrading integrity.
  • Flexible and lightweight.
  • Ideal for cosmetics.

Why Aluminium Tube Packaging is so Popular in Cosmetics >

Glass Bottles

  • Can be recycled again and again.
  • Adds feeling of luxury.
  • Heavy and fragile.
  • Can be more expensive.
  • Great for liquids and high-end cosmetics.

Plastic Packaging

  • Lightweight, cheap, and durable.
  • Highly polluting and does not degrade.
  • Effectively contains liquid and low-viscosity products.

Pouches

  • Can be made from a variety of materials, including eco-friendly options.
  • Saves space during shipping due to flexibility.

See more: Benefits of Using Pouches for Your Packaging

Premium Filling Solutions from Fillcon

At Fillcon, we create packaging and filling solutions to suit your brand. We’ve worked with clients in all sorts of sectors, from cosmetic to medical to automotive to industrial. Whether you’ve got a gel, liquid, or a cream, we can manufacture and fill the right flexible packaging for you. Then, we’ll even pack them up in bulk or point of sale packaging – it’s up to you!

Get in touch with our friendly team to find out more.

Read next: A Beginner’s Guide to Sustainable Packaging for Liquids

Read next: Everything You Need to Create Stunning Cosmetic Boxes